Tredence Analytics Solutions - AEP Developer - Adobe Journey Optimizer (4-9 yrs)

Job Description :

Key Responsibilities :

- Set up and optimize dataflows to manage data ingestion from various systems like CRMs, data warehouses, and web applications.

- Enable Streaming Ingestion and manage Batch Ingestion workflows for diverse data types.

- Configure data sources for ingestion using tools like Adobe Data Collection Tags (Web SDK, and Mobile SDK) to capture interaction data in real time.

- Build and maintain Unified Profiles by implementing Identity Stitching using Identity Graphs to merge data from multiple sources.

- Ensure accuracy and scalability of profile data with Identity Namespace

- Create complex audience segmentation logic based on real-time and historical data for marketing and customer engagement campaigns.

- Activate audience segments across connected destinations like ad platforms, email services, and analytics tools.

- Design, develop, and deploy event-driven customer journeys for multi-channel campaigns (email, SMS, push notifications, and more).

- Configure data sources and event triggers in AJO to dynamically personalize customer experiences in real time.

- Integrate and manage dynamic content fragments to enable scalable and personalized communications. Set up reusable templates for email

- Configure email channels, manage SMS channel configurations and push notification services to enable multi-channel delivery.

- Conduct accessibility testing, litmus testing, and ensuring email deliverability and smoke tests to validate journey configurations and ensure a seamless user experience.

Qualifications :

- 3+ years of hands-on experience with Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO).

- Proficiency in configuring AEP schemas, datasets, and dataflows for data ingestion and management.

- Expertise in Identity Resolution and managing unified customer profiles in AEP.

- Experience with audience segmentation, activation, and destination management in AEP.

- Strong understanding of AJO channel configuration (Email, SMS, push notifications) and journey orchestration.

- Configure and manage the Offer Decision Engine within Adobe Journey Optimizer to deliver dynamic, contextually relevant offers in real-time

- Familiarity with Adobe Web SDK and Mobile SDK for real-time data capture and synchronization.

- Knowledge of IP warming, litmus testing, and accessibility testing for email campaigns.

- Strong proficiency in SQL and data querying for segmentation and reporting.

Preferred Qualifications :

- Adobe Certified Expert in Adobe Experience Platform (AEP) or Adobe Journey Optimizer (AJO).

- Background in industries such as retail and e-commerce with complex customer journey requirements.

- Experience working with data governance, compliance, and security best practices in a marketing technology context.