Adobe Analytics with Adobe Tag Manager, tag implementation expertise

Role - Adobe Tag Manager & Adobe Analytics

Experience: 5~9 Years of experience

Hybrid role from Bangalore, Chennai, Pune, Gurgaon, Kolkata

Required Skills - Adobe Analytics, Adobe Tag Manager, AEP SDK, SDR, Adobe Launch, Criteo

Preferred - SQL, Python

Roles and responsibilities

• 5 - 9 years of experience in setting up analytics platforms, tag implementation, analyzing data and reporting insights from the data.
• Hands - on experience with tools like Adobe Analytics/ Adobe Tag Manager.
• Should be familiar with JavaScript and JQuery.
• Well verse with dataLayer creation and auditing the same.
• Audit existing set-up and recommend best practices-based implementation including Events, Custom Dimensions/Attributes, etc.
• Design user - flow strategies and recommend changes to the website for optimal consumer experience.
• Enhanced E-commerce setup and enable reporting.
• Ability to identify and recommend goals and set these up within tools like Adobe Analytics.
• Evaluate and set - up tracking. Audit current analytics set - up for clients and prospects. Recommend next steps.
• Provide actionable insights and recommendations from data. Help in decision making.
• Document new processes and enhance existing.
• Ability to analyze web traffic, create holistic dashboards/reports by pulling data from different data sources and present to clients.