Technical consultant - Adobe Analytics

The responsibilities include but not limited to deep dive into emerging product roadmap, trending customer problems and derive referential deliverables to Implementation teams . The referential deliverables will give the solutions from use cases derived out of research. DIPA Sr Consultant should be able to narrate play books, white papers, create proof of technology. In addition, consultant help each client architect and implement best in class web analytic setup throughout their websites and applications, perform quality checks to ensure that the implementation work has been completed successfully, and diagnose and solve technical issues when they arise. He/she will also be responsible to contribute to overall digital strategy and derive and setup Analytics product integration with other products to solve key business use-cases. It is an evangelist role with constant focus on research, learning and demonstrating capabilities and enabling teams.

What youll Do
Gain an in-depth knowledge of various client s website architecture, business model, and online marketing strategy
Work with global practice team stakeholders on emerging innovation and solution needs, partner in creating road maps.
Ability to derive a clear quarter wise backlog from the high level roadmap. Create detail plan with clear outcomes and timelines.
Design customized solutions and technical tag implementation strategies
Setup the platform in Adobe Launch and DTM
Generate customized web analytic collection code and assist with its implementation and deployment directly on the site or through tag management platform
Validate and debug implementation and follow through on issues until resolved
Light manipulation of JavaScript as needed to customize web analytic solutions
Advise key stakeholders and drive client success based on clients most important business drivers
Provide expert services on data sources, data connectors, report builders, heartbeat tracking, app setup (acquisition links, push notification, triggers, etc,)
Help setup integration across other Adobe experience cloud products and external products
Interact frequently with clients via phone, email, and/or in-person-including interaction with marketers, analysts, web developers, and C-level executives
Communicate confidently and proactively with customers throughout the project life cycle
Manage multiple client engagements simultaneously
Manage customer expectations appropriately and keep projects on schedule and within scope
Become an expert in the use of Adobe products and the methods by which they can be used to effectively optimize online businesses
Work to educate clients on the best practices in relation to their specific industry and key business requirements
Keep accurate daily records of client billable time
Technical writing and PowerPoint presentation creation Additional

Responsibilities:
Act as a technical lead point of contact with Digital Marketing Consultants
Innovation is the key for Sr Consultants. Ideate and work with different teams to deliver new solutions
Connect with product BU/Engineering team to share new ideas and to provide feature requests
Work with other Consultants to make recommendations in regards to Adobe experience cloud technical implementations
Build technical/business relationships with Adobe Consultants maintaining the highest level of professionalism.
Work and collaborate with Adobe internal teams and client partner relationships.
Support additional team members by mentoring and teaching
Work closely with the Quality Assurance team to ensure professional delivery of technical implementations

 

What you need to succeed
Must have:
7+ yrs. of overall experience working in web analytics or a related field
Bachelors/Masters degree in Computer Science with equivalent work experience
Solid understanding of online marketing, tools and technology
Strong understanding of HTML and web protocols
Strong-to-advanced JavaScript skills
Passion for the internet domain and use of technology to solve business problems
Solid understanding of general business models, concepts and strategies
Must be self-motivated, responsive, professional and dedicated to customer success
Possess an innovative, problem-solving, and solutions-oriented mindset
Exceptional organizational, presentation, and communication skills- both verbal and written
Demonstrated ability to learn quickly, be a team player, and manage change effectively
Extensive knowledge of Microsoft Office
Special consideration is given for:
Previous experience working with Adobe Analytics or similar tools
Website optimization consulting experience
Web development experience
Extensive Flash, ActionScript, or Flex experience
ERP, Saas, or other software implementation experience
Deep vertical industry experience (eg, Retail, media, financial services, high tech, etc)
Expertise with mobile or social media analytics