Senior Web Analytics Engineer - Adobe Experience Cloud (7-11 yrs)

Job Title : Senior Analytics Engineer.

Location : Chennai, Bangalore, Hyderabad, Coimbatore, Pune.

Experience : 4-8 Years.

Skills Required : Adobe Launch & Analytics, JavaScript, Tealium.

Key Responsibilities :

- Implement and configure analytics solutions using JavaScript to capture detailed and actionable data across digital platforms in Adobe framework.

- Maintain a standardized approach to data tagging and tracking to support robust and consistent analytics reporting.

- Conduct thorough testing and validation of analytics implementations in both staging and production environments to ensure accurate data collection.

- Collaborate with IT, data governance, and risk management teams to ensure that analytics practices comply with all regulatory and quality standards.

- Actively participate in agile team settings to identify, troubleshoot, and resolve any issues related to data tagging or analytics tracking.

- Define and document technical requirements for the integration of new analytics technologies and data assets.

Preferred Skills/Experience :

- Must have development experience.

- Strong proficiency in JavaScript, HTML, CSS along with experience with frameworks and libraries such as React and Angular.

- 7+ years of experience in roles focused on web analytics and digital tagging implementations.

- In-depth understanding of Adobe Analytics, including hands-on experience with implementing tracking solutions.

- Experience with Adobe Experience Cloud products, including Adobe Target, and Audience Manager.

- Experience with Web/Mobile SDKs related to digital analytics tools such as Adobe Analytics and Google Analytics.

- Strong understanding of WebSDK and Adobe Experience Platform (AEP) and its integration with digital analytics and data management workflows.

- Experience with Tag Management Systems (i.e., Tealium, Adobe Launch, Google Tag Manager) and a clear grasp of digital analytics architectures.

- Understanding of mobile analytics development (iOS or Android) best practices.

- Ability to work effectively in a continuous delivery environment and utilize modern programming methodologies.

- Excellent problem-solving skills and the ability to work cross-functionally with multiple stakeholders.