Regional Trade Marketing Manager

Purpose of the Role:
To anchor various trade marketing and sales transformation initiatives in respective regions/clusters. The person will
work closely with Sales Transformation and Trade Marketing team to conceptualize and implement agendas in respective
region and will help in achieving company's goal of becoming customers most valued supplier.

Qualification & Experience
- MBA from Top B-School with 4-6 years of experience
- General Trade, Trade Marketing and GTM exposure is required.

Key Deliverables of the Role
Work with Trade Marketing/Brand teams for central project execution
Control trade spends/ BTL
Create plans, drive execution for NPLP, NPD
Work closely with the Sales Transformation, Sales IT & Capability teams to ideate & co create projects
Implement Sales Transformation, Sales IT & Capability team agendas
Anchor & drive Urban GTM initiatives & Rural GTM initiatives in the cluster
Anchor planning for Monthly & Cover plans of ASM territories
Plan Distribution across channels, sustenance through activations
Build insights from market to develop initiatives
Resolve issues w.r.t Channel initiatives, Program &Trade
Identify distribution gaps & bridging outlet gaps to maximize long term business growth
Design & plan optimum manpower, DDs, Field force & beats, Distributor optimization & ROI Lead Sales IT initia-
tives (Infra + Initiatives) & Ensure PDA hygiene (data sanctity)
Anchor the capability initiatives across FF (DSR/PSR/ISRs)
Manage customers with planned interventions focusing on assessment, engagement, healthy returns & quick
query resolution

Knowledge, Skills & Competencies
Strong Analytical Skills
Program and Channel Understanding
Ability to influence non-reporting relationships
GTM Understanding
Trade Marketing Understanding
Collaboration with cross-functional teams