Trade Marketing Manager

JOB SUMMARY
The Trade Marketing Manager is responsible for planning and driving Trade Marketing agendas nationally for the brands / Portfolio. The TMM works closely with the sales, Brand, Finance, and
operations team. The TMM plays a key role in driving revenue and profitability, while managing key accounts (BA doors), insighting and process improvements.

JOB RESPONSIBILITIES
1. Construct annual trade marketing calendar for brands and channel
2. Identify and leverage customer-specific, and channel marketing opportunities through channel, customer, and shopper insights and linking them to brand strategy.
3. Planning the introduction of new products and line extensions to ensure distribution, pricing, shelving and merchandising objectives are delivered.
4. Working with regional teams in the development and execution of sales plans and driving key account profitability. Driving BA business national scale-up and profitability.
5. Anchor annual budgeting and cost optimizing for the channel with Finance team
6. Provide strong financial acumen to all business decisions and provide post analysis to ensure goals are met.
7. Making use of smart analytics and dashboards to analyze and course correct execution tasks regarding activities in portfolio
8. Tracking competition activities Trade and Consumer offers, New Launches, Activations
9. Aiding in achieving portfolio objectives related to distribution/reach and volumes
10. Coordinating with regional trade marketing and commercial to ensure effective roll out of trade inputs and spend reconciliation

JOB REQUIREMENTS
1. Education: Postgraduate in Sales/Marketing.
2. Work Experience: Minimum 6-9 years of relevant experience in handling above profile.

DESIRED PROFILE
Good Communication Skills
High Level of organization
Detail Orientation
Collaborating with External and Internal interfaces to get the job executed
Understanding of personal care/ FMCG sector