Senior Manager – Consumer & Market Intelligence (Market Research)

Job Title: Senior Manager CMI (Market Research)
Location: Mumbai
Reporting to: Vice President- Marketing

Overall Purpose:
This role is to lead the Consumer and Market Insights function. This
function is primarily responsible to equip the business team with actionable insights to
grow business. The incumbent works towards developing and implementing different
research models to address diverse business and marketing plans and strategies. In
addition, this role contributes towards business strategy around new horizons and
larger opportunities for the organization.

Duties and Responsibilities

Consumer Insight
Partner cross-functionally to advise and inspire strategies and decisions that
will strengthen the brand and grow the business.
Support new business models and NPDs with an agile and thorough research
funnel.
Own and maintain relationships with key external partners/agencies to develop
research objectives
Manage the development of annual forward-looking insight plans with key
business partners
Communicate key findings and insights and present actionable
recommendations to internal partners and leadership team to influence
decision-making
Identify consumer macro trends and foresight based on a combination of
secondary research sources and experts
Oversee the development and management of multiple consumer research
projects

Market Research:
Quantitative and Qualitative Analysis
Ensure robustness of market research initiatives to accurately predict market
and consumer behavior/ trends within the stipulated budget to increase the
brand market share, brand health and overall sales for each category.
Manage the design of quantitative and qualitative analysis and reporting
Provide intelligence and insights on the FMCG Industry and the Competitive
Marketplace as it relates to growth, market share, social sentiment, and
marketing and promotional activity

Marketing, Category and Brand Insights
Maintain understanding of target segments and provide context and
opportunity via research to support the understanding of behavioral-related
customer segmentations
Guide and inspire marketing decisions through customer understanding and
insights.
Identify and thoroughly understand key customer-related dynamics of
product categories and brand.

Strategy
Help in developing frameworks for evaluation of new opportunities
Source data from primary as well as secondary sources to inform business
thinking in areas outside of current core competencies
Analyze and synthesize data, market understanding and business
considerations into strategic inputs for leadership team

Competitive Intelligence
Responsible for monitoring competitive environment and evaluating product
quality.
Conduct competitive analysis on a quarterly basis and act.
Constant update on new market trends, opportunity, and input into the
business.
Deeper understanding of the market where market data is absent.

Education, Experiences and Skills
MBA in Marketing
10-12 Years of experience in Market Research. Experience with a
market research agency will be preferred.
Exposure to B2B /food industry / bakery segments

Functional Technical Competencies
Strong analytical skills and the ability to apply them to develop insights
Knowledge of qualitative and quantitative research methodologies and data
implementation
Ability to work with online communities/expert panels to identify business
opportunities and validate/assess these opportunities as well.
Work across multiple data sources, desk research to arrive at industry and
customer and consumer needs, triggers and barriers. Trend spotting would be an
added advantage.
Familiarity with on-line research tools is key as well
Ability to clearly communicate ideas, observations and make recommendations