Consumer Insights Manager

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Purpose of Role

The role of the Manager, Chocolate Insights serves to influence top-tier financial business results through delivering inspirational category consumer insights, managing all the category research requirements and enhance the strategic insights capabilities in the category team

Business Impact

• Demonstrate candor and courage in delivering compelling and actionable business recommendations to enable consumer-centric decisions that deliver superior business results.
• Proactively participate in key decision making forums to achieve greatest level of influence across the organisation including consensus team meetings.
• Drive brand equity through strong collaboration with Marketing to ensure strong consumers value equation.
• Drive the identification and application of consumer understanding into the development of strong Mondelez Marketing Strategies (IMC) and help quantify the Strategic Value Consumer
• Develop Mondelezs capability for integrating and synthesizing market and consumer data and results of concept product testing to estimate the size of a new product launch
• Champion development and application of tools and techniques to drive the forecasting of the size of a new product launch and validate ideas
• Effectively collaborate with Category team, to ensure accurate forecasting of the volume / revenue of a new product launch

Strategic Planning for Research

• Demonstrate a clear understanding of Mondelezs business model, corporate / category strategies, business objectives and analytic priorities
• Proactively identify strategic issues and knowledge gaps within the category and generate hypotheses for validation.
• Accountable for managing and delivering a solid Category Insights plan within the budget, time and resource constraints, aligned with the business priorities for analytic priorities. 
• Recommend best practices to Category India CI team to facilitate the integration of country CI Analytic plans

Powerful Insights

• Category: Proactively provide objective counsel to the relevant Category team on the effectiveness of category strategies and execution of plans.
• Consumer: Drive holistic consumer insights and understanding to leverage business planning and decision making through quantitative analysis (e.g. segmentation, regression, sizing estimation).
• Customer: Partner with the shopper insights team to build the relevance and quality of shopper and retail insights
• Competition: Help Mondelez Marketing team on insight identification and developing consumer intuition through analysis of syndicated data

Organizational Excellence

• Collaborate with India Category CI Lead and various category CI team to facilitate teamwork, confidence, common purpose, and empowerment amongst the team members
• Provide constructive and effective feedback on Strengths and Development Opportunities through formal and informal feedback
• Actively participate in the development of effective training, and facilitate delivery of training material

Supplier selection and  management

• On going manage the supplier relationship for retail data purchases, ensuring service and added value is delivered consistently
• Guide long term relationships by actively participating in the evaluations, negotiations and training of suppliers.
• Facilitate continuous improvement in the level of service and quality outputs provided by key suppliers by ensuring consistency in approach and deliverables
• Providing checks and balances – facilitate reviews and evaluation (pre/post)

Mastering Research Tools and Techniques

• Ensure optimal research solutions are developed and utilized through qualitative, quantitative, syndicated and digital research tools
• Drive data quality and return on investment and full utilisation of syndicated and continuous data
• Drive a culture of post evaluation through appropriate tools which monitor the changes in consumption, market share and categories in the market

Experience

• 9-12 of experience in the CPG/FMCG industry and/or research agencies such as Nielsen or Kantar
• Ideally experience in Both Industry (CPG FMCG) & Research agencies Nielsen or Kantar
• We’re seeking someone with a strong background in quantitative research techniques, and working knowledge of qualitative techniques.
• Experience in Nielsen retail data and Kantar Household Panel data. will be preferred.
• Proven track record in an insights role within a client organization (manufacturing or service industry)

Stakeholder Management

• Brand Managers, Category Managers, Senior Directors, Sr Marketing Managers, Marketing Leadership Team, Category Planning & Activation Team.
• Presentation to CMO (Marketing Leadership Team) or Country President
• Engaging with Consumer Science or RDQ Senior Group Leaders for Chocolate.

Soft skills :

• Strong presentation Skills
• Conflict resolution
• Multi-tasking