Lead Generation & Nurturing

SIERRA ODC Private Limited, a leading software company, is seeking an experienced and dynamic Assistant Manager - Digital Marketing to lead and execute digital marketing strategies for our software products. The ideal candidate will be skilled in driving online marketing campaigns, managing digital assets, and leading a team to maximize brand visibility and lead generation.

• Develop, implement, and manage digital marketing campaigns across multiple platforms (Google Ads, LinkedIn, Facebook, etc.) to promote SIERRAs software products, including our flagship product, eFACiLiTY.

• Optimize the company s online presence, ensuring it aligns with business objectives and boosts customer engagement and lead generation.

• Analyze data and performance metrics to measure the effectiveness of digital campaigns and make necessary adjustments.

• Oversee content creation for digital channels, including websites, blogs, email campaigns, and social media.

• Implement SEO best practices to improve organic search rankings and drive relevant traffic to the website.

• Manage lead generation efforts, tracking key metrics such as CTR, conversion rates, and cost per acquisition.

• Use marketing automation tools and CRM platforms to nurture and convert leads.

• Oversee the company s social media presence on platforms such as LinkedIn, Facebook, and Twitter to build brand awareness and engage with audiences.

• Lead and mentor a small team, including a Digital Marketing Executive, content writers, and designers.

• Collaborate with cross-functional teams including Product Development, Sales, and Customer Support to align marketing efforts with business goals.

• Monitor and report on digital marketing performance, providing insights and recommendations to improve marketing strategies.

• Manage and track the digital marketing budget, ensuring the efficient allocation of resources.

• Conduct market research to identify trends, customer preferences, and competitor strategies.

• Provide insights for the development of new marketing initiatives based on industry trends.