Director Sales & Marketing

Candidates with 20+ years of experience.

Coimbatore /Hybrid

• Develop and execute a comprehensive sales strategy to achieve company revenue targets, focusing on expanding into global markets (with a focus on the US, Middle East, and APAC regions).

• Oversee sales operations, including lead generation, pipeline management, and closing deals, ensuring alignment with business goals.

• Lead a team of sales professionals, providing mentorship, training, and performance management.

• Set and monitor sales targets for regional teams, ensuring alignment with corporate goals.

• Expand channel partnerships and engage in direct sales efforts to drive the adoption of the CAFM software.

• Develop and implement a global marketing strategy to increase brand awareness and generate leads through various channels (digital, content, PPC, SEO, etc.).

• Oversee product positioning, messaging, and go-to-market strategies to ensure differentiation in the competitive landscape.

• Drive the digital marketing agenda, optimizing campaigns across social media, search engines, email marketing, and other digital platforms.

• Collaborate with the product team to deliver consistent messaging on product updates, features, and value propositions.

• Manage marketing resources and agencies to deliver effective campaigns and achieve ROI objectives.

• Stay updated on industry trends, competitor activities, and technological advancements in the CAFM/IWMS domain.

• Collaborate with the product development team to refine the product roadmap based on market feedback and evolving customer needs.

• Analyze market data, sales metrics, and trends to continuously optimize strategies and identify new growth opportunities.

• Lead and grow a high-performing sales and marketing team, ensuring collaboration, innovation, and efficiency.

• Foster a culture of accountability, excellence, and continuous improvement within the team.

• Provide coaching and development opportunities for team members to drive performance and career growth.

• Set up systems for tracking and reporting key performance metrics for both sales and marketing.

• Provide regular reports to the Managing Director/CEO on sales performance, market trends, and growth strategies.

• Implement a performance tracking system for channel partners and regularly collect feedback to improve partnership effectiveness.

Bachelor s degree in Engineering, Marketing, Sales, or a related field (MBA preferred).

25+ years of experience in sales and marketing, with at least 10 years in senior leadership roles.

Proven experience in B2B SaaS sales and marketing, preferably within the CAFM/IWMS or similar software industry.

Strong experience in managing global sales operations and partnerships, particularly in the US, Middle East, and APAC regions.

Excellent leadership, communication, and negotiation skills.

Demonstrated success in building and leading high-performing sales and marketing teams.

Strong analytical skills and the ability to translate data into actionable strategies.

Experience in digital marketing and lead generation strategies.

Familiarity with CRM systems (Microsoft Dynamics 365 preferred) and sales performance tracking.

Strategic Thinking

Leadership and People Management

Market and Competitive Analysis

Sales and Revenue Generation

Customer-Centric Approach

Digital Marketing Expertise

Negotiation and Relationship Building

Data-Driven Decision Making