Digital Marketing Manager

This is a full-time, on-site role in Chennai for a Digital Marketing Manager. We are a Software Company you will be managing Digital Marketing for Sciflare, not for our Clients, The Digital Marketing Manager will be responsible for Social Media Marketing, SEO, SEM, Lead Generation, Analytics Tracking, and Demand Generation.

Skill Set: Expertise managing a team with following skills also hands on with AD Campaign Management in Google, Linkedin, Meta etc, Cost Optimization, Landing Page Generation Optimization, Setting up Funnels, Analytics Tracking, Search engine optimization (SEO), Google Analytics, Microsoft Clarity, Keyword Research, Email Marketing, SEM, SMM, SMO, Technical SEO, Content marketing, SEO audits

Roles Responsibilities:

• Expertise managing a team with following skills also hands on with AD Campaign Management

• Indepth knowledge in AD Campaign setup in Google, Linkedin, Meta etc

• Cost Optimization with regard to AD Budget, Tools used for Digital Marketing

• Ability to device Digital Marketing strategies for Global Market, Niche Services

• Ability to Research about Competitors Mobile Web App Products

• End to end knowledge to setup monitor, track, optimize Analytics Tools associated with it.

• Collaborate with the marketing team to develop comprehensive digital marketing strategies aligned with the companys objectives and target audience.

• Experience in social media marketing, lead generation, and digital marketing

• Experience in setting up Fast Landing Pages aligning with Campaigns Services

• Knowledge to work with CRMs, Email tools, Lead Extraction tools, Research tools

• Optimize website content for on-page SEO

• Perform technical SEO audits to identify and fix technical issues

• Implement off-page optimization strategies, including link building, guest blogging, and social media outreach, to improve website authority and domain ranking.

• Monitoring and suggesting ideas to enhance user engagement across our website and Optimizing pages for desktop, tablet, and mobile use.

• Perform competitor analysis to identify content gaps and areas for improvement in website design.

• Analysis and optimization of SEO efforts and results - derive actionable insights and programs to increase search results rank, drive traffic, and ultimately scale in customer acquisition and engagement.

• Provide suggestions for SEO-friendly content creation by analyzing existing content marketing strategy, keyword strategy, and data/traffic analysis

• Collaborate with content writers, web developers, and other stakeholders to ensure SEO best practices are integrated into website content, design, and development processes.

• Strong understanding of web analytics

• Excellent written and verbal communication skills

• Strong analytical skills and ability to make data-driven decisions

• Experience in the IT/software industry is a plus

Note: Relevant certifications such as Google Analytics and Hubspot Inbound Marketing certification are beneficial.