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Paid Media and SEO Specialist
Sierra ODC
posted 9hr ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
PMSS/12/24
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Candidates with 2-7 years of experience in managing paid media campaigns and SEO.
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Responsible for managing and optimizing paid media campaigns (Google Ads, Facebook Ads, etc.) and improving SEO performance.
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Focus on driving conversions and organic traffic growth.
- Paid Media Management
Develop and optimize paid media campaigns (Google Ads, Facebook Ads, etc.).
- SEO Strategy Development
Conduct keyword research, optimize on-page SEO, and manage link-building strategies.
- Campaign Optimization
Continuously adjust campaigns for better results.
- Analytics & Reporting
Track campaign performance and SEO rankings.
- Competitor Research
Analyze competitors media and SEO strategies.
- Collaboration
Work with other teams (content, design, marketing) for integrated strategies.
- Paid Media Tools
Google Ads, Facebook Ads Manager, LinkedIn Ads, Bing Ads, Twitter Ads.
- SEO Tools
Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz.
- Keyword Research
Google Keyword Planner, Ubersuggest, Answer the Public.
- Analytics & Reporting
Google Data Studio, Excel, Tableau.
- Landing Page Optimization
Unbounce, Optimizely, Instapage.
- Educational Background
Bachelor s degree in Marketing, Digital Marketing, or related field.
- Skills
Strong analytical, SEO, and paid media management skills.
- Certifications
Google Ads Certification, Google Analytics Certification, HubSpot SEO.
- A/B Testing
Experience with A/B testing for optimization of ads and landing pages.
Employment Type: Full Time, Permanent
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