As an SEO Specialist at Think Tree, you will be at the forefront of driving organic growth and enhancing online visibility for our clients. Your role involves developing and implementing comprehensive SEO strategies that improve search engine rankings and increase website traffic. You ll work closely with cross-functional teams to optimise content, perform keyword research, and conduct technical audits to ensure our websites are following best SEO practices. This position requires a strong understanding of SEO principles, excellent analytical skills, and the ability to collaborate effectively across teams to achieve our clients digital marketing goals.
Roles Responsibilities
Keyword Research Conduct thorough keyword research for various industries to identify relevant search terms and optimization opportunities.
SEO Strategy Development Develop and execute customised SEO strategies tailored to each industry to improve online visibility and search engine rankings.
Link Building Content Creation Track and report on the efficiency of link-building efforts. Create high-quality, linkable assets such as blog posts, infographics, and videos that encourage other websites to link to our clients websites.
Performance Monitoring Use tools like Google Analytics and Google Search Console to monitor and analyse website performance. Provide regular reports on key SEO metrics to track progress and identify areas for improvement.
Stakeholder Communication Communicate effectively with stakeholders to share insights, provide progress updates, and make recommendations related to SEO initiatives.
Skills required
Excellent written and verbal communication skills.
Ability to work both independently and collaboratively in a fast-paced environment.
Strong understanding of SEO principles, keyword research, and on-page optimization techniques.
Familiarity with SEO tools such as Google Analytics, Search Console, SEMrush, Ahrefs, Moz, or similar.
Knowledge of the latest trends and best practices in SEO and digital marketing.
Strong understanding of SEO principles, search engine algorithms, and ranking factors.
Attention to detail and ability to identify growth opportunities in content and site structure.
Proven experience as an SEO Specialist or similar role.
Experience with website analytics and performance tracking.
Knowledge of content management systems (CMS) like WordPress, Shopify, or similar is a plus.