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Sierra ODC

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3.8

based on 63 Reviews

33 Sierra ODC Jobs

Manager/Asst. Manager - Digital Marketing

SIERRA ODC PRIVATE LIMITED

3.8

based on 63 Reviews

5-10 years

Coimbatore

1 vacancy

Manager/Asst. Manager - Digital Marketing

Sierra ODC

posted 4hr ago

Job Role Insights

Flexible timing

Key skills for the job

Digital Marketing SEO Customer Support Email Marketing Online Marketing Market Research

+ 4 more

Job Description

AMDM/02/25

Experience

Candidates with 5 to 10 years of experience.

Location

Coimbatore / Hybrid

Job Summary

SIERRA ODC Private Limited, a leading software company, is seeking an experienced and dynamic Assistant Manager - Digital Marketing to lead and execute digital marketing strategies for our software products. The ideal candidate will be skilled in driving online marketing campaigns, managing digital assets, and leading a team to maximize brand visibility and lead generation.

Key Responsibilities

Digital Marketing Strategy Execution
- Develop, implement, and manage digital marketing campaigns across multiple platforms (Google Ads, LinkedIn, Facebook, etc.) to promote SIERRAs software products, including our flagship product, eFACiLiTY.
- Optimize the company s online presence, ensuring it aligns with business objectives and boosts customer engagement and lead generation.
- Analyze data and performance metrics to measure the effectiveness of digital campaigns and make necessary adjustments.
Content Marketing SEO
- Oversee content creation for digital channels, including websites, blogs, email campaigns, and social media.
- Implement SEO best practices to improve organic search rankings and drive relevant traffic to the website.
Lead Generation Nurturing
- Manage lead generation efforts, tracking key metrics such as CTR, conversion rates, and cost per acquisition.
- Use marketing automation tools and CRM platforms to nurture and convert leads.
Social Media Management
- Oversee the company s social media presence on platforms such as LinkedIn, Facebook, and Twitter to build brand awareness and engage with audiences.
Team Leadership
- Lead and mentor a small team, including a Digital Marketing Executive, content writers, and designers.
- Collaborate with cross-functional teams including Product Development, Sales, and Customer Support to align marketing efforts with business goals.
Analytics Reporting
- Monitor and report on digital marketing performance, providing insights and recommendations to improve marketing strategies.
- Manage and track the digital marketing budget, ensuring the efficient allocation of resources.
Market Research Competitor Analysis
- Conduct market research to identify trends, customer preferences, and competitor strategies.
- Provide insights for the development of new marketing initiatives based on industry trends.

Requirements

Educational Background
- Bachelor s or Master s degree in Marketing, Business, Communications, or related fields.
Experience
- 5-10 years of hands-on experience in Digital Marketing, preferably in Software Products or SaaS marketing.
- Proven track record of developing and executing successful digital marketing campaigns.
Technical Skills
- Proficiency in Google Analytics, Google Ads, SEO tools (e.g., SEMrush, Moz), social media management tools, email marketing platforms, and CRM systems.
- Familiarity with marketing automation tools and content management systems (CMS).
Soft Skills
- Strong leadership and team management abilities.
- Excellent communication, problem-solving, and analytical skills.
- Ability to work independently and handle multiple projects in a fast-paced environment.
Preferred
- Experience in marketing software products or platforms like CAFM, ERP, or SaaS.
- Familiarity with B2B marketing strategies.