Manager Brand Marketing

Key Responsibilities of Manager- Brand Marketing

• Acts as a Brand Custodian of the University.
• Responsible for defining and communicating the vision, mission, values, and personality of a brand, as well as its positioning, differentiation, and value proposition in the market.
• Conduct research and analysis to understand the needs, preferences, and behaviors of the target audience, as well as the strengths, weaknesses, opportunities, and threats of the competitors
• Create a brand architecture, a brand identity, and a brand story that align with the business objectives and resonate with the customers.
• Lead and inspire a team of brand managers, coordinators, specialists, and assistants, who support them in executing the brand strategy.
• Ensure that the products align with the brand's values, positioning, and target audience
• Collaborate with cross-functional teams, including admissions, content, design, and marketing.
• Foster a culture of innovation and creativity within the brand team and the organization, by encouraging new ideas, experiments, and feedback.
• Executing and managing the brand strategy across all channels and touchpoints, such as websites, social media, advertising, packaging, events, and customer service.
• Creating marketing plans, defining campaign objectives, identifying target audience segments, and coordinating with marketing teams to implement campaigns effectively.
• Collaborate with other departments and external agencies to ensure that the brand message, voice, tone, and visual identity are consistent and coherent in every communication and interaction.
• Monitor and measure the performance and impact of the brand activities, using metrics such as awareness, recognition, loyalty, satisfaction, and advocacy.
• Provide analytical reporting of campaigns to stakeholders.
• Cost & Budget Planning knowledge.
• Facilitate effective communication among project team members, stakeholders, and other relevant parties.

Education & Skills

1. MBA Marketing from Top tier, Tier II business School

2. 7-11 years of brand experience in University, Colleges, Edtech, FMCG, Banking, Airlines, Travel and other service oriented

3. Strong background and experience in marketing, branding, communication, and research, as well as a solid understanding of the industry, the market, and the customer.

4. Excellent analytical, creative, strategic, and problem-solving skills, as well as the ability to work under pressure, handle multiple projects, and adapt to changes.

5. Outstanding leadership, communication, collaboration, and interpersonal skills, as well as a passion for brands and customers.

Contact NO.: 7709051927 (HR)