Brand Marketing Manager

The Marketing Manager for Branding and Market Research will be a key player in enhancing the brand identity and market positioning of our IT solutions. The ideal candidate will have experience in tech marketing, strong research skills, and a passion for innovation.

 Key Responsibilities:

1. Branding and Positioning in IT:

• Develop and execute strategies to position our IT brand effectively in a competitive landscape, focusing on key differentiators and unique value propositions.
• Ensure consistency in brand messaging and visual identity across all platforms, including website, social media, industry events, and customer communications.
• Collaborate with internal and external creative teams to produce content and materials that resonate with target audiences, such as tech buyers, enterprise clients, and business users.

2. Market Research and Industry Analysis:

• Conduct market research to analyze emerging technology trends, customer preferences, and competitor strategies within the IT sector.
• Collect and analyze data from surveys, industry reports, and customer feedback to gain insights into customer needs, pain points, and buying behaviors.
• Use research findings to support the development of new product features, marketing messages, and go-to-market strategies.

3. Campaign Development and Execution:

• Work with cross-functional teams to design and implement marketing campaigns that highlight our brand’s strengths, product offerings, and industry expertise.
• Develop targeted campaigns for specific IT segments (e.g., cybersecurity, cloud computing, software development) to improve reach and engagement.
• Track and optimize campaign performance, using data to adjust strategies and maximize campaign ROI.

4. Data Analysis and Reporting:

• Measure key performance indicators (KPIs) such as brand awareness, customer acquisition, and engagement, and provide actionable insights based on data analysis.
• Prepare detailed reports and presentations for stakeholders, summarizing research findings, brand performance, and campaign outcomes.
• Use data-driven insights to refine marketing strategies and support decision-making on future initiatives.

5. Customer Engagement and Experience:

• Work closely with customer service and product teams to enhance customer experience, ensuring brand consistency and responsiveness to customer inquiries and feedback.
• Develop and implement surveys, focus groups, and feedback mechanisms to continuously improve the customer journey and adapt to changing customer needs.

 Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field; additional certifications in Digital Marketing or Market Research are a plus.
• 2+ years of experience in marketing, branding, or market research, preferably within the IT or technology sector.
• Familiarity with IT industry trends and understanding of B2B and B2C tech markets.
• Strong analytical skills with experience in data interpretation and market analysis.
• Proficiency in marketing and research tools (e.g., Google Analytics, CRM software, survey platforms, data visualization tools).
• Strong communication skills, both written and verbal, with the ability to convey complex information in a clear and engaging manner.

 Preferred Skills:

• Experience with digital marketing and content creation for technical audiences.
• Knowledge of competitive intelligence techniques and quantitative and qualitative research methods.
• Creative problem-solving abilities and attention to detail.