Manager Brand Marketing (NRI)

Brand Manager will be primarily responsible for looking after top-of-funnel business growth & brand development

The role requires extensive collaboration with internal teams (Product, Digital Marketing, Sales) & external partners (Creative & Media Agency)

Must have the ability to judge creative work with the lens of efficacy and memorability

What you will do in this role

Directly drive metrics like Customer Acquisition, Search volumes, SOV, SOE and brand metrics such as Awareness, Consideration & Affinity


Influence metrics like Revenue, Engagement and Retention


Work on new ad campaigns with the creative agency


Work with the media agency to schedule & execute media plans


Evaluate campaign performance at a market / segment level


Discussing new ideas, running pilots & driving growth

What you should have

At least 2-4 years of Brand Marketing experience in Consumer tech company


Experience in dealing with Creative & Media Agencies


Experience in executing a 360-degree campaign


Experience in building AOPs & Go-to-Market strategies for new products


Data forward thinking but must have the ability to take qualitative calls based on judgment