Brand Marketing Manager For Retail Business

Lead Marketing for Domestic Brand Marketing:-

• Responsible for Brand Marketing for Domestic brands (Boutique Living and layers)
• The end goal of creating consumer awareness, affinity towards brands, and consumer pull
• Consumer-facing external platforms for communication - offline, online, print, OTT, and retail
• Digital and Social Media presence - management of Social Media and agency -Performance marketing.
• Public relations -Press articles, influencer marketing
• Media Plan, buying, and execution for ATL and BTL activities
• Consumer Pull and Awareness - branding at stores, VM, Window Displays, concept display units, etc.
• Trade-facing platforms - events, trade shows, conferences, and exhibitions and B2B
• Commercial Aspect - Execution of all marketing activities in the most cost-effective manner
• Season Catalogue Launch
• Product Packaging artwork and development
• Marketing Calendar plan and management

Brand /Trade Marketing and VM

• MBO & LFS-In store visual branding, SIS, signage & other branding execution
• Regional marketing support & execution- ATL or BTL
• Conferences & Trade show execution Coordination with vendors and execution of the entire event
• Coordination with agencies for creatives & campaign delivery
• Regular updating of brand presentations, creative adaptations for in-store branding
• Operations & tactical Marketing Support Internal Processes & reports
• Maintaining reports of monthly expenses, budgets approved, PO & invoicing processes
• Vendor Management
• Marketing reports from agencies monthly