Marketing Manager - Industrial Waste Management

Job Description:

We are looking for an experienced and dynamic Marketing Manager to lead our marketing initiatives for our state-of-the-art patented products in the Industrial Waste Management sector. The ideal candidate will be responsible for developing and executing marketing strategies, enhancing brand awareness, and driving business growth through targeted campaigns and partnerships.

Key Responsibilities:

✔ Develop and implement strategic marketing plans to promote industrial waste management services.
✔ Conduct market research to identify industry trends, customer needs, and competitor strategies.
✔ Build and maintain relationships with corporate clients, government agencies, and industry stakeholders.
✔ Drive lead generation through digital marketing, SEO, social media, and content marketing.
✔ Plan and execute trade shows, industry events, and networking forums to enhance brand visibility.
✔ Collaborate with the sales team to design customer engagement campaigns and promotional materials.
✔ Develop and manage the marketing budget to ensure optimal ROI.
✔ Monitor and analyze marketing performance metrics and prepare reports for senior management.
✔ Ensure compliance with environmental regulations and industry standards in all marketing communications.

Required Qualifications & Skills:

🔹 Education: B.E. / B.Tech. and Master's degree in Marketing.
🔹 Experience: 7+ years in B2B marketing, preferably in industrial waste management, environmental services, or a related industry.
🔹 Strong knowledge of waste management regulations, sustainability trends, and circular economy concepts.
🔹 Expertise in digital marketing, branding, and lead generation strategies.
🔹 Excellent communication, negotiation, and stakeholder management skills.
🔹 Proficiency in CRM tools, data analytics, and marketing automation platforms.
🔹 Ability to work independently and manage multiple projects efficiently.

Preferred Qualifications:

✅ Experience in handling corporate social responsibility (CSR) initiatives related to waste management.
✅ Knowledge of sustainable waste management practices and environmental certifications.
✅ Strong networking skills within the waste management and industrial sectors, including municipal clients.

Immediate Joiners will be preferred