Marketing Manager (Additive Division)

Job Title: Marketing Manager Additive Division
Location: Pune, India
Experience Required: 8+ years

About Phillips Machine Tools:
Phillips Machine Tools is a leading provider of advanced manufacturing solutions, committed to innovation and excellence. Our Additive Division focuses on cutting-edge 3D printing and additive manufacturing technologies to drive the future of industrial production.

Job Summary:
We are looking for a dynamic and experienced Marketing Manager to lead the marketing efforts for our Additive Division. This role requires a strategic thinker with expertise in digital marketing, branding, offline marketing, and partner coordination. The ideal candidate will play a crucial role in strengthening the division’s market presence, driving lead generation, and enhancing brand visibility.

Key Responsibilities:

1. Digital Marketing & Lead Generation

• Develop and execute digital marketing strategies to increase online visibility and lead generation.
• Oversee SEO, SEM, PPC campaigns, and website optimization.
• Manage content marketing initiatives, including blogs, case studies, and email campaigns.
• Utilize marketing automation tools to nurture and convert leads.

2. Branding & Positioning

• Strengthening the brand identity of the Additive Division through strategic marketing efforts.
• Develop compelling messaging and storytelling for products and services.
• Ensure consistent brand communication across all marketing channels.

3. Offline Marketing & Events

• Plan and execute trade shows, exhibitions, and conferences to showcase additive manufacturing solutions.
• Develop marketing collaterals, brochures, and presentations for offline promotions.
• Work closely with the sales team to support offline engagement strategies.

4. Partner & Vendor Coordination

• Manage relationships with key industry partners and resellers to amplify marketing efforts.
• Collaborate with external agencies for content, PR, and advertising campaigns.
• Oversee vendor selection and negotiations for marketing materials and event participation.

5. Market Research & Competitive Analysis

• Conduct regular market research to identify trends, customer needs, and competitive landscape.
• Provide data-driven insights to shape marketing strategies and business decisions.
• Monitor and analyze key performance metrics to measure campaign effectiveness.

Key Requirements:

• 8+ years of marketing experience, preferably in industrial, manufacturing, or additive manufacturing domains.
• Strong expertise in digital marketing, lead generation, and branding strategies.
• Proven experience in managing offline marketing activities such as events, trade shows, and exhibitions.
• Excellent skills in partner coordination, vendor management, and stakeholder engagement.
• Hands-on experience with SEO, PPC, CRM, and marketing automation tools.
• Strong analytical mindset with the ability to track and optimize marketing ROI.
• Exceptional communication and presentation skills.

Why Join Us?

• Be a part of a leading organization driving innovation in additive manufacturing.
• Work in a collaborative and dynamic environment with opportunities for growth.
• Lead exciting marketing initiatives with a high-impact role.

If you are passionate about marketing and technology and eager to make a difference, we would love to hear from you!

Apply Now!

Interested Candidates can share their resumes on dchitare@phillipscorp.com /mmitra@phillipscorp.com

Regards

Divya Chitare