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Associate Product Marketing Manager

4-6 years

Hyderabad / Secunderabad, Bangalore / Bengaluru

1 vacancy

Associate Product Marketing Manager

Salesforce

posted 20d ago

Job Role Insights

Flexible timing

Job Description

The Salesforce Industry Product Marketing team is looking for a talented and passionate marketer to drive best-in-class messaging, positioning, go-to-market strategy and activations for our Industry products and solutions. In this all-new agentic AI world that Salesforce is leading with Agentforce, you will be the beacon of the organization helping craft product-led and value-driven narratives that synthesize constantly changing customer expectations that are driving digital transformation with AI at the forefront for a variety of our industries.
 
As a high impact Associate Product Marketing Manager, with a global remit, your job responsibilities will include:
  • Work with the industrys best marketing team to help define the messaging, positioning and go-to-market strategy for Agentforce + Data Cloud + Salesforce Industry Clouds and Solutions comprising our best in breed applications in the Salesforce Customer 360.
  • Support cross funnel content creation for differentiated marketing experiences and programs both across Salesforce and third-party channels.
  • Manage industry cloud and solution launch plans (3x per year), working closely with cross-functional teams to ensure effective and ongoing market relevance to drive demand generation and sales pipeline
  • Partner with a world-class product management team to distill key functionality and benefits into solution and product marketing messages
  • Deep understanding of the product functionality as a SME and support the creation of differentiated assets like first call decks, datasheets, and release marketing content.
  • Drive the creation of engaging product demonstrations that are used on stage in keynotes, in videos, at events and are the basis for customer engagements in the sales process
  • Develop effective sales enablement materials, making it easy for sales and partners to understand our solution offerings and key positioning
  • Partner with other marketing specialist teams to execute innovative marketing campaigns, thought leadership, content marketing, webinars, SEO, and web design to build pipeline
Required Skills:
  • 4 to 6 years experience in product marketing or solution engineering (preferably for a SaaS product)
  • Hands-on ability to create a range of marketing assets including on-message product demos, feature videos and sharp succinct slide pitch-decks in Google G Suite
  • Understanding of AI, especially the world of agentic AI
  • A blend of strategic planning and tactical execution skills
  • Experience/familiarity with the customer engagement lifecycle from awareness to loyalty
  • Comfortable using collaboration and CRM tools such as Slack and Salesforce.
  • Comfortable working with a globally distributed team across multiple time zones
Preferred Skills:
  • Exceptional team player with proven ability to lead through influence
  • Market intelligence build deep expertise on category, competition and buyer persona
  • Strong track record of setting and delivering against measurable marketing metrics
  • Ability to use data and analytics to drive decision making
  • Ability to craft compelling messaging, positioning and thought leadership content across channels
  • Strong communication & writing skills
  • bachelors degree in business or marketing; MBA preferred.
Benefits & Perks
  • Comprehensive benefits package including well-being reimbursement, generous parental leave, adoption assistance, fertility benefits, and more!
  • World-class enablement and on-demand training with Trailhead
  • Exposure to executive thought leaders and regular 1:1 coaching with leadership
  • Volunteer opportunities and participation in our 1:1:1 model for giving back to the community

Employment Type: Full Time, Permanent

Read full job description

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What people at Salesforce are saying

Associate Product Marketing Manager salary at Salesforce

reported by 1 employee
₹16.2 L/yr - ₹20.7 L/yr
32% more than the average Associate Product Marketing Manager Salary in India
View more details

What Salesforce employees are saying about work life

based on 856 employees
67%
86%
71%
65%
Flexible timing
Monday to Friday
No travel
Day Shift
View more insights

Salesforce Benefits

Free Food
Work From Home
Health Insurance
Cafeteria
Education Assistance
Free Transport +6 more
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