Senior Manager - Performance Marketing

As a Performance Marketing Executive at SAADAA, you will assist in managing and optimizing paid advertising campaigns across various digital platforms. You will work closely with the senior marketing team to ensure that our performance marketing strategies are executed effectively, helping to drive customer acquisition and brand awareness.

WHAT WILL YOU BE RESPONSIBLE FOR?

Campaign Management: Assist in setting up, monitoring, and optimizing paid campaigns across Google Ads, Meta Ads, and other digital platforms.
Performance Optimization: Analyze campaign performance data, identifying trends and insights to optimize ROI and improve performance.
Ad Copy & Creative Input: Collaborate with the creative team to develop and test ad copy, creatives, and landing pages that drive conversions.
Keyword Research & Audience Targeting: Conduct keyword research and audience segmentation to ensure that campaigns are targeting the right customers.
A/B Testing: Assist in executing A/B tests on ads, landing pages, and bidding strategies to improve campaign performance.
Reporting: Prepare regular reports on campaign performance, providing insights and recommendations for future improvements.
Budget Management: Support in tracking and managing daily campaign budgets, ensuring efficient allocation and spending.
Stay Updated: Keep up with the latest trends and best practices in digital marketing, platform updates, and algorithm changes.

WHO YOU ARE?

Experience: 2-3 years of experience in performance marketing, preferably in a digital or e-commerce environment.
Platform Knowledge: Hands-on experience with Google Ads, Meta Ads, and other digital advertising platforms.
Analytical Skills: Strong analytical abilities, comfortable with data analysis and performance metrics.
Optimization Focus: Understanding of key performance marketing metrics like CTR, CPA, CPC, ROAS, etc., and experience in optimizing campaigns based on these metrics.
Attention to Detail: Ability to manage multiple campaigns while paying close attention to detail and performance nuances.
Collaborative: Ability to work collaboratively with cross-functional teams including creative and content teams.
Communication: Good communication skills to share insights and performance updates with the team.