Retention Marketing Associate

WHAT ARE WE LOOKING FOR?

Join us at SAADAA and play a key role in strengthening our customer engagement and retention efforts.

WHAT WILL YOU BE RESPONSIBLE FOR?

• Assist in executing customer retention and engagement strategies across various channels such as email, SMS, WhatsApp, and push notifications.
• Support the creation of personalized customer communication based on user segmentation and behavior.
• Analyze customer data to identify trends, pain points, and opportunities to improve retention.
• Work closely with the marketing and creative teams to develop content for retention campaigns.
• Monitor and track campaign performance, reporting key metrics and insights.
• Help optimize the customer journey by collaborating with product and tech teams to reduce friction and enhance user experience.
• Stay updated on industry trends and best practices in retention marketing.

WHO YOU ARE?

• 1-2 years of experience in a retention marketing or CRM role, preferably in a D2C environment.
• Basic understanding of Customer Data Platforms (CDPs) such as WebEngage, CleverTap, or MoEngage.
• Familiarity with email marketing, push notifications, and customer segmentation.
• Proficiency in Excel and a data-driven mindset for analyzing retention metrics.
• Strong communication skills and an eye for detail.
• A proactive learner with a problem-solving attitude.