Retention Marketing

Responsibilities: 

Develop Retention Campaigns:

• Responsible for creation, execution, and monitoring of retention marketing campaigns across various channels (email, SMS, push notifications, etc.).
• Help develop content and messaging for customer communications and loyalty programs.

Data Analysis:

• Gather and analyse data related to customer behaviour, campaign performance, and retention metrics.
• Prepare basic reports and summaries to support decision-making and strategy adjustments.

Customer Engagement:

• Assist in managing and updating customer databases and segmentation lists.
• Help coordinate and implement customer engagement initiatives, such as surveys and feedback collection.

Collaboration:

• Work closely with senior team members to understand campaign goals and contribute to brainstorming sessions.
• Coordinate with other departments, such as sales and customer service, to ensure alignment with retention strategies.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 1-2 years of experience required; internships or academic projects related to marketing are a plus.
• Basic understanding of marketing principles and customer retention concepts.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing software or CRM tools like Clevertap, Moengage is a plus.
• Strong written and verbal communication skills.
• Ability to work collaboratively in a team environment and handle multiple tasks.