Mall Marketing Manager

Role & responsibilities

1. Marketing Planning

- Develop and execute a comprehensive marketing strategy for 3 Roads, aligning with business objectives and target audience needs.

- Create an annual calendar of events, promotions, and campaigns to increase footfall and engagement.

2. Branding & Positioning

- Strengthen 3 Roads brand positioning as a go-to lifestyle and retail destination.

- Oversee the development of all marketing materials, including print, digital, and on-ground activations.

- Maintain consistency in brand messaging across all communication channels.

3. Tenant & Partner Collaboration

- Collaborate with tenants to develop co-branded marketing initiatives that enhance mutual visibility.

- Build relationships with key stakeholders, including retail partners, influencers, and community groups, to promote the high street.

4. Digital Marketing & Content Creation

- Lead digital marketing efforts, including social media management, SEO/SEM, email campaigns, and online advertising.

- Oversee content creation for various platforms, ensuring relevance to the target audience.

- Track and analyze digital campaign performance to optimize ROI.

5. Events & Activations

- Conceptualize and manage experiential marketing events, seasonal activations, and community-driven initiatives to boost engagement.

- Coordinate logistics, vendor management, and on-ground execution for events.

6. Analytics & Reporting

- Track the effectiveness of all marketing activities and provide data-driven insights to improve performance.

- Monitor footfall and sales trends to adapt strategies as needed.

7. Budget Management

- Prepare and manage the marketing budget, ensuring optimal allocation and cost-effectiveness.

- Monitor expenditures and ensure all campaigns are executed within the approved budget.

Preferred candidate profile

5+ years of marketing experience, preferably in real estate, retail, or high-street projects.

Proven track record in branding, event management, and digital marketing in mall/high street retail.

Perks and benefits

Best in Industry