Marketing Manager

Events and activation • Prepare quarterly/half yearly/ annual marketing calendar based on region • Conceptualize and execute the plan • Increase in footfall and revenue in the entertainment section through corporate tie-ups • Overall responsible for driving corporate sales, bulk bookings of entertainment category at the center 2. Branding and communication • Internal Communication interaction with retailers via newsletter and employee mailers • External Communication – newspaper campaigns, radio campaigns, outdoor campaign and BTL activation 3. PR activities • Create PR strategy to achieve stated objective • Manage PR agencies • Develop relationship between media and the mall • Coordinate media meetings • Draft press releases for the company 4. Retailers interaction • Partnering with retailers during events and activation at the mall to increase trading density and sales at the mall 5. Budgeting and strategy • Ensure adherence to annual marketing budget 6. Social media/ Digital marketing • Identify and brief the agencies for required application • Increase interaction on the digital space including Facebook marketing • Promotion of events via digital channel