AGM Marketing - Mohali

CANDIDATE ONLY FROM MALL BACKGROUND OR RETAIL BACKGROUND WILL BE CONSIDER:

The GM of Marketing at PPZ will play a pivotal role in co-creating and executing highly effective marketing strategies across PPZ's diverse asset portfolio. The primary focus will be on ensuring the realization of consumption and income targets across all PPZ assets. The VP Marketing will be instrumental in shaping and executing strategic initiatives that align with budgetary expectations, including footfalls and consumption projections.

Key Result Areas/Key Deliverables:

a. Develop and implement annual marketing calendars detailing strategic and tactical initiatives for PPZ asset, emphasizing the creation of engaging and dynamic communities.

b. Craft and execute the annual marketing strategy that aligns with PPZ's corporate vision and direction.

c. Conceptualize, negotiate, and collaborate to deliver three major national or large-scale events annually, implemented across all PPZ assets.

d. Manage PR campaigns, blogs, media functions, press conferences, and corporate events for both the PPZ corporate structure and individual assets.

e. Implement and manage customer database processes and communication through the PPZ automation platform in all assets.

f. Strategize and implement customer delight programs across all PPZ centres to foster community engagement.

g. Conduct in-depth business analysis, derive business requirements, and formulate plans and specifications for key marketing programs and new initiatives across all assets.

h. Continuously review, evaluate, and prioritize marketing enhancements against business and customer needs for each asset.

i. Oversee budgeting and financial control for marketing activities within the centres and at the corporate level.

j. Monitor and ensure the generation of marketing income effectively for both individual assets and the overarching PPZ organization.