Marketing Manager

Job Title:
Marketing Manager / Brand Manager
Location: Corporate Office at Ghatkopar (E)
Job Overview:
We are seeking a dynamic and experienced Marketing Manager to lead various initiatives in
marketing and branding for our luxury to mid-segment residential real estate. This role involves
overseeing the development of creative marketing materials, overseeing performance marketing
campaigns across digital platforms such as Meta and WhatsApp, and coordinating non-digital
marketing initiatives in collaboration with the sales team.
Responsibilities:
1. Strategic Marketing Planning:
o
Develop and implement a comprehensive marketing strategy that encompasses both
digital and traditional marketing channels.
o
Ensure alignment with the projects sales objectives and the overall brand
positioning.
2. Creative Development:
o
Oversee the creation of all marketing materials, including brochures, flyers, and
digital content.
o
Work closely with graphic designers, copywriters, and external agencies to ensure
that all creative assets align with the brands identity and message.
3. Performance Marketing:
o
Manage digital advertising campaigns across platforms such as Meta (Facebook,
Instagram), Google Ads, and LinkedIn.
o
Monitor campaign performance, analyze key metrics, and optimize strategies to
increase effectiveness and ROI.
4. Social Media and Content Marketing:
o
Lead the social media strategy, including content creation, posting schedules, and
community engagement.
o
Utilize SEO strategies and maintain the projects blog to enhance online presence
and attract potencial buyers.
5. Collaboration with Sales Team:
o
Coordinate with the sales team to create targeted marketing campaigns that support
sales initiatives and lead generation activities
o
Organize and participate in events such as open houses, exhibitions, and networking
events to promote the project.
6. Market Research:
o
Conduct market research to understand industry trends, competitive landscape, and
customer needs.
Use insights from research to inform marketing strategies and tactics.
7. Budget Management:
o
Manage the marketing budget and ensure all marketing activities are cost-effective
and deliver a high return on investment.
o
Negotiate with vendors and service providers to ensure cost efficiency
8. Reporting:
o
Prepare regular reports on marketing campaign performance and present results to
senior management.
o
Make data-driven recommendations for future marketing strategies.
Qualifications:

Bachelors degree in Marketing, Business Administration, or a related field. Master's degree
or an MBA in Marketing is highly preferred.

5+ years of marketing experience in the real estate sector, with a strong background in digital
marketing.

Proven track record of managing marketing campaigns that have increased sales and
enhanced brand visibility.

Strong analytical skills and experience with marketing metrics and reporting tools.
Excellent communication and leadership skills, with the ability to manage multiple projects
and stakeholders.
What We Offer:

A competitive salary and performance-based bonuses.
Opportunities for professional growth in a fast-growing real estate development company.
A dynamic work environment where your skills and creativity will be highly valued.