Email Marketing Role (2-5 yrs)

Job Responsibilities:

- Supporting the firm's external and internal communications strategy

- Email marketing management

- Implement email marketing strategies in line with the firm's objectives to target various audiences

- Executing email marketing campaigns, from concept to distribution

- Drafting engaging, customized email content for events and webinars, client newsletters, internal mailers etc.

- Designing vibrant and professional templates

- Managing automated email workflows

- Monitoring and analysing email campaign metrics

- Generating regular reports to understand the effectiveness of campaigns and suggest improvements

- Website support

- Support in managing the firm's website including content updates, stakeholder coordination, SEO etc.

- Working with the website agency to ensure website efficiency, generating reports, analytics and analysis

- Collaborating with the communications team and leadership to brainstorm ideas

- Independent thinking and proactive approach in all projects

Requirements:

- 2-5 years of work experience in corporate communications, marketing or digital marketing

- Bachelor's or Masters/Post Graduate Diploma in communications, digital marketing or equivalent

- Proficiency in email marketing tools like Mailchimp, HubSpot, LeadSquared, or Marketo, with working knowledge and experience

- Knowledge of HTML/CSS, CMS platforms and SEO best practices will be an advantage

- Excellent interpersonal and verbal communication skills

- Smart, sharp and analytical, with a keen eye for detail, ability to generate new ideas, multitask and work with teams and multiple stakeholders