Marketing Automation Executive

Job Overview:

A Marketing Automation Executive is responsible for managing marketing

automation tools, optimizing workflows, and ensuring seamless customer

interactions through various platforms. This role involves CRM automation, email

and WhatsApp automation, landing page management, webinar coordination, and

automation strategies. The ideal candidate should have expertise in automation

tools and be able to manage automations eectively.

Desired Skill:

• Experience with marketing automation tools such as WATI, CRM software, and

email marketing platforms (Convertkit, HubSpot, Sendgrid, etc.).

• Proficiency in WhatsApp & Email automation workflows.
• Knowledge of payment automation and invoice processing.
• Proficiency in webinar management tools (Zoom,Everwebinar e.t.c).
• Familiarity with landing page management (WordPress or other CMS

platforms).

• Strong analytical skills to interpret customer data and optimize automation

flows.

• Hands-on experience with automation tools like Zapier and Pabbly for

workflow automation and integrations.

• Understanding of API connections and Webhooks to integrate different

marketing platforms.

• Exceptional organizational and time-management skills.
• Excellent written and verbal communication skills.
• Ability to work in a fast-paced environment and implement automation

strategies effectively.

Tasks and Responsibilities:

• Setting up and managing WhatsApp & email automation workflows.
• Automating payment invoice processes for smooth transactions.
• Managing landing pages to optimize user experience and conversion rates.
• Handling link management and tracking for marketing funnels.
• Setting up reminder automation to ensure timely follow-ups.
• Coordinating webinar management, including schedules, links, and chat

support.

• Updating and modifying email and WATI templates.
• Utilizing Excel/Google Sheets for data tracking, automation, and reporting.
• Creating and managing automation workflows using platforms like Zapier and

Pabbly.

• Setting up API integrations and webhooks to connect dierent marketing

platforms and CRMs.

• Analyzing marketing performance data and making necessary improvements.
• Keeping up with the latest trends in automation tools and CRM technology.