SEO Head - B2C - Digital Platform (11-16 yrs)

Review Criteria:

Mandatory:

- Strong SEO / Growth / Performance Marketing Leader Profile

- Mandatory (Experience 1) - Must have 10+ YOE in Organic SEO and Growth Marketing across Large-scale B2C platforms.

- Mandatory (Experience 2) - Must have 4+ YOE in Team Leadership in SEO (Manager or above)

- Mandatory (CTC) - Current CTC should be at least 25L or more

- Mandatory (Company) - Large-scale B2C eCommerce or B2C Fin-Tech Companies OR Large Private banks only

Target Companies - PhonePe, Razorpay, ClearTax, CleverTap, Amazon, Meesho, Flipkart, Zomato, Swiggy, Ajio, Redbus, Myntra, BigBasket, Blinkit, Dunzo, Pepperfry, Lenskart, Nykaa, HDFC, ICICI, AXIS, Max Life Insurance, IndusInd, SBI (MF Wing), Citi Group, Aditya Birla Finance, Jio Finance.

Role & Responsibilities

Planning and Execution:

- Develop and execute a comprehensive global content strategy that aligns with the company's overall business objectives and brand vision. Ensure the content strategy supports the e-commerce platform's goals, including traffic growth, user engagement, conversion, and retention.

SEO and Traffic Generation:

- Implement SEO best practices to improve organic search rankings and drive traffic. Focus on optimizing website architecture, speed, mobile-friendliness, and other technical factors to improve search engine visibility.

Social Media Strategy:

- Develop and oversee a robust social media strategy to enhance brand visibility and engage the online community.

AI and Technology Integration:

- Stay at the forefront of AI and NLP advancements to continuously innovate and integrate the latest technologies into the e-commerce platform.

Analytics & Reporting:

- Utilize analytics tools to measure the effectiveness of content strategies and provide regular reports on key metrics.

Project Management and Quality Control:

- Evaluate and implement project management tools to ensure projects meet quality standards and comply with technical specifications.

Team Management:

- Lead, mentor, and inspire a diverse content team. Set clear goals, KPIs, and performance expectations for the team.

Partner Management:

- Develop key alliances with large companies like Google, Meta, Adobe, and Twitter, and manage relationships with SEO content and social media tech partner agencies.

Ideal Candidate

Educational Qualifications:

- Bachelor's degree in Communications, Marketing, Finance, or a related field. Master's degree preferred. Certifications in SEO, Content Creation, and Management are a plus.

Work Experience:

- 12-15 years of work experience, preferably in Financial Services/E-commerce companies. At least 5 years of experience in a similar leadership role.

Skills:

- Proven experience in content strategy, digital marketing, SEO, AI, and project management.

- Extensive experience in e-commerce with a strong understanding of traffic generation, conversion optimization, and user experience.

- Strong understanding of project management methodologies (Agile, Scrum, Waterfall) and tools (JIRA, MS Project).

- Proficiency in analytics tools (Google Analytics, Adobe Analytics) and SEO tools (SEMrush, Ahrefs).

- Experience in AI and machine learning frameworks like TensorFlow and PyTorch.