Accenture - B2C Senior Manager - Marketing Automation - Braze (16-18 yrs)

Job Description :

The Strategy & Consulting Global Network Song Practice | Marketing Transformation | Marketing Automation - B2C Senior Manager (Braze)

Join our team of Strategy & Consulting Campaign Global Network Song who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change.

Practice: Strategy & Consulting Global Network Song I

Areas of Work: Digital Marketing, Marketing and strategies, design and implement Campaign Management/MarTech/AdTech solutions

Level: Senior Manager

Location: Delhi, Mumbai, Bangalore, Gurgaon,Pune, Hyderabad

Years of Exp: 16+ years

Explore an Exciting Career at Accenture

Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build, and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest?

Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting's Customer, Sales & Service practice.

The Practice - A Brief Sketch

The Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner

You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance. As part of the team, you will drive the following

- Conduct marketing, email, social media, web, SEO/SEM, BTL and display advertising campaigns assessment and provide recommendations on optimizing the campaigns and develop use cases to improve utilization.

- Plan and Design new campaign strategies and strategizing marketing plans across all channels and devices based on campaign performance and insights.

- Gather business requirements, design process & solution for implementation of marketing and advertising solutions/ tools.

- Conduct vendor assessment and client's MarTech/AdTech capability assessment.

- Provide recommendations on optimizing the MarTech/AdTech stack and develop use cases to improve utilization of existing MarTech/AdTech stack.

- Identify, scope and partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients.

- Strong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projects.

- Develop and manage a team of digital marketing platform specialists by managing key tasks like work allocation, time management, project SME support, hiring, training etc.

- Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the digital marketing platform space.

Bring your best skills forward to excel at the role:

- Partner and team with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients.

- Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies

- Proficient in research and analysis, identify new opportunities, develop solutions, and end-to-end ownership of proposals.

- Ability to establish and build on working relationships effectively.

- Ability to solution and budget projects/ engagements for clients

- Experience in working with middle to senior management levels within existing organization / client organizations.

- Strong experience in shaping and driving engagements and ability to lead teams independently.

- Ability to work effectively in a remote, virtual, global, fast paced, and unstructured environment.

- Ability to learn new and understand new tools/solutions.

- Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering.

Read about us.

- Blogs

- Job Qualifications

Your experience counts!

- Proven working experience (10+ Years) in digital marketing and in delivering marketing solutions, particularly within the industry (E-Commerce, CPG, Telecom, Healthcare etc.)

- Strong understanding of marketing, marketing technologies and ability to apply technology know-how to better how our clients reach out to their customers.

- Proficient with implementation of MarTech platforms (Braze Customer Engagement Platform, Adobe Experience Cloud) and experience of AdTech platforms, Data visualization platforms and Cloud Platforms

- Deliver and execute on technical design solutions, customizing where required, using Adobe Experience Cloud or Salesforce Marketing Cloud

- Strong understanding of data structures and hands on experience on Mar-tech tools such as Braze, Adobe campaign, Marketo, Adobe Journey Optimizer, Adobe Experience Platform, Pega decisioning, SFMC

- Strong experience in leading and managing email, social media, and/or display advertising campaigns.

- Experience in optimizing landing pages and user funnels.

- Experience with A/B and multivariate experiments

- Strong knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)

- Working knowledge of ad serving tools

- Experience in setting up and optimizing PPC campaigns on all major search engines

- Ability to use insights for campaign and strategy optimization

What's in it for you?

- An opportunity to work on transformative projects with key G2000 clients

- Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.

- Ability to embed responsible business into everything-from how you service your clients to how you operate as a responsible professional.

- Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities

- Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.

About Accenture:

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions - underpinned by the world's largest delivery network - Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 569,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com

About Accenture Strategy & Consulting:

Accenture Strategy shapes our clients' future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our cli Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions - underpinned by the world's largest delivery network - Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com

About Accenture Strategy & Consulting:

Accenture Strategy shapes our clients' future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers, and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Global Network - a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit https://www.accenture.com/in-en/careers

Accenture Global Network Song | Accenture in One Word

At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, come and be a part of our team.