Marketing Manager, Southern APAC (On Contract)

The Marketing Manager will support PubMatics commercial teams in local markets by tailoring and localizing campaigns to fit regional needs.

The role also includesemployer branding support, working with HR and internal stakeholders to promote PubMatic as an employer of choice. This role offers a mix ofcampaign execution, event management, and content localization, and requires a highly organized, detail-oriented marketer who is comfortable working in a fast-paced, global environment.

Key Responsibilities

1. Marketing Campaigns & Lead Generation

• Plan and execute marketing campaignsto generate demand, support lead generation, and drive awareness of PubMatic's programmatic advertising solutions.
• Work closely with the sales team to launch localizedaccount-based marketing (ABM) campaignsin India, Southeast Asia, and ANZ.
• Support paid digital campaigns (social, display, and paid media) to drive regional lead generation.
• Coordinateemail marketing initiatives, including content creation, segmentation, and performance tracking.
• Localize global marketing campaignsand customize them for India, Southeast Asia, and ANZ audiences.

2. Event & Webinar Management

• Plan, manage, and execute eventsin India, Southeast Asia, and ANZ, including client forums, trade shows, and webinars.
• Lead the logistics for on-ground events, including vendor management, branding, content, and speaker preparation.
• Manage on-site support and post-event follow-ups, ensuring all leads are properly captured, shared, and tracked.
• Collaborate with internal stakeholders and partners to ensure high-impact event experiences.

3. Content Creation & Localization

• Work with theglobal content teamtolocalize sales materials, event collateral, and case studiesfor key Southern APAC markets.
• Develop content that supports lead generation and sales enablement, includingemail content, landing pages, and presentation decks.
• Partner with PR and communications teams tolocalize media materialsandhighlight regional success stories.
• Support the development ofthought leadership contentfor client engagement, including white papers, blogs, and industry reports.

4. Employer Branding & Internal Marketing

• Collaborate with HRto create and promote content that enhances PubMatics employer brand in India and across Southern APAC.
• Work with the global HR and marketing teams to supporthiring campaigns(e.g., employee stories, social media content) to attract top talent.
• Develop and maintain a set ofemployer brand assets(brochures, one-pagers, videos) that can be used across recruitment channels.
• Promote PubMatic'semployee success stories and workplace cultureon key platforms (LinkedIn, careers site, etc.).

5. Tracking & Reporting

• Measure and report on theimpact of marketing activities, with a focus on leads, engagement, and campaign ROI.
• Trackevent performanceand provide post-event reports to internal stakeholders.
• Support the Director of Marketing, APAC, withmonthly campaign reportsand key insights to optimize marketing efforts.

Qualifications & Skills

Essential Requirements

• 4+ years of experiencein B2B marketing, with experience in digital advertising, adtech, SaaS, or technologyindustries preferred.
• Experience working with regional marketing teams and delivering localized campaigns for diverse countries.
• Proven experience inevent planning and execution(both in-person and virtual) and familiarity with managing event logistics.
• Strong experience indigital campaign management, including paid media, email marketing, and content marketing.
• Familiarity withcontent creation and localization, including email copy, one-pagers, and landing pages.
• Experience with GTM strategy.
• Experience working with tools likeSalesforce (SFDC), Pardot, and Google Analytics.
• Fluency in English(written and verbal) is essential.

Soft Skills

• Collaborative mindset: Ability to work cross-functionally with local, regional, and global teams to achieve shared goals.
• Time management: Ability to prioritize multiple projects and meet deadlines in a fast-paced environment.
• Creative problem solver: Proactive in identifying issues and offering solutions to drive successful campaign outcomes.
• Attention to detail: Able to review and adapt content, track performance, and ensure the quality of materials.

Additional Information

Return to Office: PubMatic employees throughout the global have returned to our offices via a hybrid work schedule (3 days in office and 2 days working remotely) that is intended to maximize collaboration, innovation, and productivity among teams and across functions. All PubMatic employees in the US and India are required to be fully vaccinated to return to our offices. Covid-19 boosters are not required at this point in time.