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4 IBM Professional Jobs
Demand Gen Professional (Strategy SSEP)
IBM
posted 5mon ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
Your Role and Responsibilities
A Demand Lead is responsible for the design, development and optimization for omni-channel marketing programs associated with demand motions:
- Strategy Planning & Customer Journey Design
- Understand the market landscape, business objectives, target personas, key use cases and product offers for your product
- Translate business objectives into actionable marketing outcomes across the funnel
- Create an omnichannel digital journey for key audiences, including but not limited to: organic search, paid search, web, email, and routing
- Ongoing experimentation and manical focus on outcomes
- Ongoing experimentation and maniacal focus on outcomes
- Execution Orchestration
- Communicate demand strategy to relevant stakeholders, including but not limited to: PLG team, digital stakeholders, geo hub teams, field marketing, BU stakeholders etc.
- Manage the execution of actions for your specific PLG product team
- Partner with content, digital, and email experts to create & execute an omnichannel experimentation plan
- Performance Optimization
- Understand brand to demand performance trends for the assigned product & optimize performance issues
- Deep analysis of marketing performance across aspects such as tactic type, content asset, channel, audience segment or business line
- Evaluation of relevant KPIs (such as impressions, web traffic, organic search performance, leads, pipeline or wins) with a keen eye on benchmarks and yield rates
- Readiness to explain emerging performance opportunities or challenges
- Strategies to deliver next best actions and support targeted pipeline coverage and revenue for the business
- Insight into action -cycling of performance insights directly back into planning and orchestration
Required Technical and Professional Expertise
- 12+ years relevant work experience, including experience in a digital marketing
- Deep critical thinking skills and curiosity to pursue open-ended problems
- Strong presentation skills and ability to effectively communicate data and action plans to stakeholders and leadership
- Understands Geo/Market strategies and localization requirements
- Business acumen with the ability to develop data-driven business recommendations
- Demonstrated ability to multitask and prioritize with a proven ability to meet tight deadlines
Preferred Technical and Professional Expertise
- 8+ years experience in omni-channel demand generation or related role
Employment Type: Full Time, Permanent
Functional Areas: Software/Testing/Networking
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What Professional at IBM are saying
Rating based on 2 Professional
reviews
Anonymous · Finance & Accounting
in Chennai
Likes
Very good place to grow
- Salary - Good
+6 more
Dislikes
Felt little bit tough in maintaining the work life balance
Professional salary at IBM
reported by
31
employees
with 2-14
years exp.
₹6.5
L/yr - ₹11.9
L/yr
17%
less
than the average Professional Salary in India
View more details
What IBM employees are saying about work life
based on 21.9k employees
Flexible timing
Monday to Friday
No travel
Day Shift
IBM Benefits
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