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7 IBM Professional Jobs

Demand Gen Professional

3-8 years

Bangalore / Bengaluru

Demand Gen Professional

IBM

posted 16d ago

Job Description

Responsibilities

A Demand Lead is responsible for the design, development and optimization for omni-channel marketing programs associated with demand motions:
  • Strategy Planning & Customer Journey Design
  • Understand the market landscape, business objectives, target personas, key use cases and product offers for your product
  • Translate business objectives into actionable marketing outcomes across the funnel
  • Create an omnichannel digital journey for key audiences, including but not limited to:organic search, paid search, web, email, and routing
  • Ongoing experimentation and manical focus on outcomes
  • Design the customer journey for specific segments across offerings.
  • Execution Orchestration
  • Communicate demand strategy to relevant stakeholders, including but not limited to:global stakeholders, digital stakeholders, geo hub teams, field marketing, BU stakeholders etc.
  • Manage the execution of actions for your specific product teams.
  • Partner with content, digital, and email experts to create & execute an omnichannel experimentation plan
  • Performance Optimization
  • Understand brand to demand performance trends for the assigned product & optimize performance issues
  • Deep analysis of marketing performance across aspects such as tactic type, content asset, channel, audience segment or business line
  • Evaluation of relevant KPIs (such as impressions, web traffic, organic search performance, leads, pipeline or wins) with a keen eye on benchmarks and yield rates
  • Readiness to explain emerging performance opportunities or challenges
  • Strategies to deliver “next best actions” and support targeted pipeline coverage and revenue for the business
  • Insight into action – cycling of performance insights directly back into planning and orchestration"


  • Required education
    Master's Degree

    Required technical and professional expertise
  • 3+ years relevant work experience, including experience in a digital marketing
  • Deep critical thinking skills and curiosity to pursue open-ended problems
  • Strong presentation skills and ability to effectively communicate data and action plans to stakeholders and leadership
  • Understands Geo/Market strategies and localization requirements
  • Business acumen with the ability to develop data-driven business recommendations
  • Demonstrated ability to multitask and prioritize with a proven ability to meet tight deadlines


  • Preferred technical and professional experience

    None

    Employment Type: Full Time, Permanent

    Read full job description

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    What Professional at IBM are saying

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    Professional salary at IBM

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    ₹6.5 L/yr - ₹11.9 L/yr
    17% less than the average Professional Salary in India
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    What IBM employees are saying about work life

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