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Engaged Employer

IBM

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4.0

based on 22.1k Reviews

Video summary

Top Rated Mega Company - 2024

Top Rated Company for Women - 2024

Top Rated IT/ITES Company - 2024

1890 IBM Jobs

Demand Gen Professional

IBM India Pvt. Limited

4.0

based on 22.1k Reviews

3-8 years

Bangalore / Bengaluru

Demand Gen Professional

IBM

posted 15d ago

Job Role Insights

Flexible timing

Key skills for the job

Digital Marketing SQL Artificial Intelligence Project Management Blockchain Javascript

+ 11 more

Job Description

Responsibilities

A Demand Lead is responsible for the design, development and optimization for omni-channel marketing programs associated with demand motions:

Strategy Planning & Customer Journey Design

Understand the market landscape, business objectives, target personas, key use cases and product offers for your product

Translate business objectives into actionable marketing outcomes across the funnel

Create an omnichannel digital journey for key audiences, including but not limited to:organic search, paid search, web, email, and routing

Ongoing experimentation and manical focus on outcomes

Design the customer journey for specific segments across offerings.

Execution Orchestration

Communicate demand strategy to relevant stakeholders, including but not limited to:global stakeholders, digital stakeholders, geo hub teams, field marketing, BU stakeholders etc.

Manage the execution of actions for your specific product teams.

Partner with content, digital, and email experts to create & execute an omnichannel experimentation plan

Performance Optimization

Understand brand to demand performance trends for the assigned product & optimize performance issues

Deep analysis of marketing performance across aspects such as tactic type, content asset, channel, audience segment or business line

Evaluation of relevant KPIs (such as impressions, web traffic, organic search performance, leads, pipeline or wins) with a keen eye on benchmarks and yield rates

Readiness to explain emerging performance opportunities or challenges

Strategies to deliver “next best actions” and support targeted pipeline coverage and revenue for the business

Insight into action – cycling of performance insights directly back into planning and orchestration"

Required education
Master's Degree

Required technical and professional expertise

3+ years relevant work experience, including experience in a digital marketing

Deep critical thinking skills and curiosity to pursue open-ended problems

Strong presentation skills and ability to effectively communicate data and action plans to stakeholders and leadership

Understands Geo/Market strategies and localization requirements

Business acumen with the ability to develop data-driven business recommendations

Demonstrated ability to multitask and prioritize with a proven ability to meet tight deadlines

Preferred technical and professional experience

None

Employment Type: Full Time, Permanent

Read full job description

IBM Interview Questions & Tips

Prepare for IBM Professional roles with real interview advice

What people at IBM are saying

3.4

Rating based on 2 Professional reviews

Anonymous · Finance & Accounting in Chennai

Likes

Very good place to grow

Salary - Good

+6 more

Dislikes

Felt little bit tough in maintaining the work life balance

Read 2 Professional reviews

Professional salary at IBM

reported by 31 employees with 2-14 years exp.

₹6.5 L/yr - ₹11.9 L/yr

17% less than the average Professional Salary in India

View more details

What IBM employees are saying about work life

based on 22.1k employees

78%

84%

66%

79%

Flexible timing

Monday to Friday

No travel

Day Shift

View more insights

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IBM Bangalore / Bengaluru Office Locations

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Bangalore / Bengaluru (3)

Bangalore Office

Headquarter

IBM India Pvt Ltd, No. 4/1, Tower D, 2nd & 3rd Floor, Dairy Circle, Bannerghatta Main Road Bangalore
Karnataka 560029

Bengaluru Office

IBM, No.12, Subramanya Arcade, Bannerghatta Road Bengaluru
Karnataka 560029