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Demand Gen Professional
IBM
posted 4hr ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
Responsibilities
A Demand Lead is responsible for the design, development and optimization for omni-channel marketing programs associated with demand motions:
Strategy Planning & Customer Journey Design
Understand the market landscape, business objectives, target personas, key use cases and product offers for your product
Translate business objectives into actionable marketing outcomes across the funnel
Create an omnichannel digital journey for key audiences, including but not limited to:organic search, paid search, web, email, and routing
Ongoing experimentation and manical focus on outcomes
Design the customer journey for specific segments across offerings.
Execution Orchestration
Communicate demand strategy to relevant stakeholders, including but not limited to:global stakeholders, digital stakeholders, geo hub teams, field marketing, BU stakeholders etc.
Manage the execution of actions for your specific product teams.
Partner with content, digital, and email experts to create & execute an omnichannel experimentation plan
Performance Optimization
Understand brand to demand performance trends for the assigned product & optimize performance issues
Deep analysis of marketing performance across aspects such as tactic type, content asset, channel, audience segment or business line
Evaluation of relevant KPIs (such as impressions, web traffic, organic search performance, leads, pipeline or wins) with a keen eye on benchmarks and yield rates
Readiness to explain emerging performance opportunities or challenges
Strategies to deliver “next best actions” and support targeted pipeline coverage and revenue for the business
Insight into action – cycling of performance insights directly back into planning and orchestration"
Required education
Master's Degree
Preferred education
Master's Degree
Required technical and professional expertise
5+ years relevant work experience, including experience in a digital marketing
Deep critical thinking skills and curiosity to pursue open-ended problems
Strong presentation skills and ability to effectively communicate data and action plans to stakeholders and leadership
Understands Geo/Market strategies and localization requirements
Business acumen with the ability to develop data-driven business recommendations
Demonstrated ability to multitask and prioritize with a proven ability to meet tight deadlines.
Preferred technical and professional experience
None
A Demand Lead is responsible for the design, development and optimization for omni-channel marketing programs associated with demand motions:
Required education
Master's Degree
Preferred education
Master's Degree
Required technical and professional expertise
Preferred technical and professional experience
None
Employment Type: Full Time, Permanent
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What people at IBM are saying
Rating based on 2 Professional
reviews
Anonymous · Finance & Accounting
in Chennai
Likes
Very good place to grow
- Salary - Good
+6 more
Dislikes
Felt little bit tough in maintaining the work life balance
Professional salary at IBM
reported by
31
employees
with 2-14
years exp.
₹6.5
L/yr - ₹11.9
L/yr
17%
less
than the average Professional Salary in India
View more details
What IBM employees are saying about work life
based on 22k employees
Flexible timing
Monday to Friday
No travel
Day Shift
IBM Benefits
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