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Demand Gen Professional
IBM
posted 10d ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
Responsibilities
A Demand Lead is responsible for the design, development and optimization for omni-channel marketing programs associated with demand motions:
Strategy Planning & Customer Journey Design Understand the market landscape, business objectives, target personas, key use cases and product offers for your product Translate business objectives into actionable marketing outcomes across the funnel Create an omnichannel digital journey for key audiences, including but not limited to:organic search, paid search, web, email, and routing Ongoing experimentation and manical focus on outcomes Design the customer journey for specific segments across offerings. Execution Orchestration Communicate demand strategy to relevant stakeholders, including but not limited to:global stakeholders, digital stakeholders, geo hub teams, field marketing, BU stakeholders etc. Manage the execution of actions for your specific product teams. Partner with content, digital, and email experts to create & execute an omnichannel experimentation plan Performance Optimization Understand brand to demand performance trends for the assigned product & optimize performance issues Deep analysis of marketing performance across aspects such as tactic type, content asset, channel, audience segment or business line Evaluation of relevant KPIs (such as impressions, web traffic, organic search performance, leads, pipeline or wins) with a keen eye on benchmarks and yield rates Readiness to explain emerging performance opportunities or challenges Strategies to deliver “next best actions” and support targeted pipeline coverage and revenue for the business Insight into action – cycling of performance insights directly back into planning and orchestration"
Required education
Master's Degree
Required technical and professional expertise
3+ years relevant work experience, including experience in a digital marketing Deep critical thinking skills and curiosity to pursue open-ended problems Strong presentation skills and ability to effectively communicate data and action plans to stakeholders and leadership Understands Geo/Market strategies and localization requirements Business acumen with the ability to develop data-driven business recommendations Demonstrated ability to multitask and prioritize with a proven ability to meet tight deadlines
Preferred technical and professional experience
None
A Demand Lead is responsible for the design, development and optimization for omni-channel marketing programs associated with demand motions:
Required education
Master's Degree
Required technical and professional expertise
Preferred technical and professional experience
None
Employment Type: Full Time, Permanent
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Professional salary at IBM
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Flexible timing
Monday to Friday
No travel
Day Shift
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