Add office photos
Engaged Employer
i
This company page is being actively managed by
IBM Team. If you also belong to the team, you
can get access from
here
IBM
Compare
All Filters
3023 IBM Jobs
Demand Gen Professional (Strategy SSEP)
IBM
posted 3mon ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
Your Role and Responsibilities
A Demand Lead is responsible for the design, development and optimization for omni-channel marketing programs associated with demand motions:
- Strategy Planning & Customer Journey Design
- Understand the market landscape, business objectives, target personas, key use cases and product offers for your product
- Translate business objectives into actionable marketing outcomes across the funnel
- Create an omnichannel digital journey for key audiences, including but not limited to: organic search, paid search, web, email, and routing
- Ongoing experimentation and manical focus on outcomes
- Ongoing experimentation and maniacal focus on outcomes
- Execution Orchestration
- Communicate demand strategy to relevant stakeholders, including but not limited to: PLG team, digital stakeholders, geo hub teams, field marketing, BU stakeholders etc.
- Manage the execution of actions for your specific PLG product team
- Partner with content, digital, and email experts to create & execute an omnichannel experimentation plan
- Performance Optimization
- Understand brand to demand performance trends for the assigned product & optimize performance issues
- Deep analysis of marketing performance across aspects such as tactic type, content asset, channel, audience segment or business line
- Evaluation of relevant KPIs (such as impressions, web traffic, organic search performance, leads, pipeline or wins) with a keen eye on benchmarks and yield rates
- Readiness to explain emerging performance opportunities or challenges
- Strategies to deliver next best actions and support targeted pipeline coverage and revenue for the business
- Insight into action -cycling of performance insights directly back into planning and orchestration
Required Technical and Professional Expertise
- 12+ years relevant work experience, including experience in a digital marketing
- Deep critical thinking skills and curiosity to pursue open-ended problems
- Strong presentation skills and ability to effectively communicate data and action plans to stakeholders and leadership
- Understands Geo/Market strategies and localization requirements
- Business acumen with the ability to develop data-driven business recommendations
- Demonstrated ability to multitask and prioritize with a proven ability to meet tight deadlines
Preferred Technical and Professional Expertise
- 8+ years experience in omni-channel demand generation or related role
Employment Type: Full Time, Permanent
Functional Areas: Software/Testing/Networking
Read full job descriptionIBM Interview Questions & Tips
Prepare for IBM Professional roles with real interview advice
People are getting interviews at IBM through
People are getting interviews through
(based on 1.5k IBM interviews)
Job Portal
Company Website
Referral
Campus Placement
Walkin
Recruitment Consultant
39%
14%
12%
10%
5%
4%
16% candidates got the interview through other sources.
High
Confidence
?
High Confidence means the data is based on a large number of responses received from the candidates.
What people at IBM are saying
Rating based on 2 Professional
reviews
Anonymous · Finance & Accounts
in Chennai
Likes
Very good place to grow
Dislikes
Felt little bit tough in maintaining the work life balance
Read 2 reviewsProfessional salary at IBM
reported by
31
employees
with 2-14
years exp.
₹6.5
L/yr - ₹11.9
L/yr
13%
less
than the average Professional Salary in India
View more details
What IBM employees are saying about work life
based on 21.1k employees
Flexible timing
Monday to Friday
No travel
Day Shift
IBM Benefits
View more benefits
Compare IBM with
Oracle
Compare
TCS
Compare
Cognizant
Compare
Accenture
Compare
Infosys
Compare
Capgemini
Compare
Wipro
Compare
Deloitte
Compare
Compare
Amazon
Compare
Amdocs
Compare
SAP
Compare
Microsoft Corporation
Compare
Tech Mahindra
Compare
PwC
Compare
Ernst & Young
Compare
Nagarro
Compare
NetApp
Compare
Salesforce
Compare
SAS
Compare
Similar Jobs for you
IBM Bangalore / Bengaluru Office Locations
Bangalore Office
Headquarter
IBM India Pvt Ltd, No. 4/1, Tower D, 2nd & 3rd Floor, Dairy Circle, Bannerghatta Main Road
Bangalore
Karnataka 560029
Karnataka 560029
Bengaluru Office
IBM, No.12, Subramanya Arcade, Bannerghatta Road
Bengaluru
Karnataka 560029
Karnataka 560029
Share an Interview