Promo Writer

Job Description - Promo Writer, Romance & Drama

Position Title: Promo Writer
Department: Growth
Reports To: Creative Lead


Position Overview:

The role holder will be responsible for writing, analysing, strategizing, and optimizing promotional content to enhance audience engagement and drive growth for business. The role would

necessitate working closely with growth, marketing, creative teams, and other stakeholders to ensure that promotional materials resonate with target audiences and meet the desired marketing metrics.

Key Responsibilities:

Content Creation (Promo)

• Write promos (short and long form) for our new and existing Content Library, that would drive users to Install the app
• Have a deep understanding of Pop Culture references, tropes that could be used to write compelling Promos.
• Filter content from YouTube and other popular platforms and create short summaries and snippets
• Develop scripts for video promos, trailers that effectively communicate the desired message

Asset Optimization & Performance Tracking

• Interpret the performance of the promos written, to understand retention / intent issues
• Iterate and optimize the scripts basis learnings from performance data

Process Management

• Report to the Creative Lead and communicate key updates and action items effectively as per defined timelines
• Keep recorded track of the work according to process templates
• Be part of the promo production testing phase, which may include giving feedback on Voice Overs, Sound Design and Visuals.
  

Market Research:

• Conduct market research to understand audience preferences, trends, and competitor strategies.
• Stay updated with industry trends, emerging platforms, and creative techniques that can be leveraged in promotional content

Skills and Experience Required:

• Relevant Experience: experience in roles such as Copy Writing / Script Writing / Copy Editing / Promo Writing from heavy experimentation / iteration background or the ones which require savvy marketing-based writing skills and can sell a story better, like digital tabloid or entertainment / magazine copywriters, YouTube content conceptualizers / writers/ creators, digital marketing agency copywriters, investigative journalism writers, gaming writers
• Analytical Skills: Ability to analyse data, interpret results, and make data-driven decisions.
• Creativity: Strong understanding of creative processes and how to evaluate creative content.
• Communication: Excellent written and verbal communication skills to articulate insights and recommendations.
• Market Awareness: Deep understanding of market trends, audience behaviour, and competitor activity.
• Data Proficiency: Evaluate and interpret market performance data relevant to their role in marketing projects. Track creative content performance (e.g., using Facebook Ads Manager) and make data-driven adjustments.