Assistant Digital Marketing Manager

Key Responsibilities:

SEO & Website Optimization:

* Develop and execute comprehensive SEO strategies to enhance organic rankings and drive website traffic.

* Conduct keyword research, on-page & off-page optimization, and technical SEO improvements.

* Monitor and analyze website performance, implementing improvements to enhance user experience and conversion rates.

Paid Advertising & Performance Marketing:

* Manage and optimize Google Ads and Facebook Ads campaigns to achieve targeted KPIs and maximize ROI.

* Conduct A/B testing, audience segmentation, and bid strategy adjustments for improved ad performance.

* Stay updated with trends and algorithm changes to adjust paid strategies accordingly.

Affiliate & Partnership Marketing

* Oversee and optimize affiliate marketing programs, building strong relationships with partners.

* Identify and onboard high-quality affiliates to drive sales and brand exposure.

* Track and analyze affiliate performance, ensuring maximum effectiveness.

Media Buying & Influencer Marketing

* Plan, execute, and manage digital media buying campaigns to ensure optimal ad placements.

* Identify, engage, and collaborate with influencers to create compelling campaigns that enhance brand awareness and engagement.

* Track and measure influencer performance to ensure alignment with brand goals.

Analytics & Performance Reporting

* Utilize Google Analytics, Meta Business Suite, and other tracking tools to monitor campaign performance.

* Provide actionable insights and reports to improve marketing efficiency.

* Continuously optimize campaigns based on data-driven decisions.

Cross-Functional Collaboration

* Work closely with the content, design, and product teams to ensure a cohesive brand message across all digital channels.

* Align digital marketing strategies with overall business objectives and contribute to company growth.

Requirements:

* Proven experience in SEO, Google Ads, Facebook Ads, affiliate marketing, media buying, and influencer marketing.

* Strong analytical skills with expertise in Google Analytics and other performance tracking tools.

* Hands-on experience with ad platforms, keyword research tools, and affiliate networks.

* Excellent communication, negotiation, and project management skills.

* Up-to-date with the latest digital marketing trends, algorithms, and best practices.

* Ability to work independently and collaboratively in a fast-paced environment.

Preferred Qualifications:

* Experience in RMG, Gaming and CRM sector

* Certification in Google Ads, Facebook Blueprint, or other relevant courses.

* Hands-on experience with marketing automation tools and CRM software.