Digital Marketing Manager

Job Brief.
We are seeking an experienced digital marketing candidate with 4+ years of experience in Paid Marketing & SEO.
The candidate should possess excellent English communication and experience working with international clients..
Job Responsibilities.
SEO Strategy and Execution:.
Optimize websites for improved rankings on search engine result pages (SERPs)..
Perform on-page SEO activities, including optimizing titles, meta tags, headings, images, and content..
Execute off-page SEO strategies such as guest blogging, business listings, and link-building campaigns..
Conduct technical SEO audits, fixing broken links, redirection issues, site speed, cloaking, and other technical problems..
Implement local SEO techniques, including citation building and niche directory listings..
Paid Marketing:.
Plan, create, and manage paid marketing campaigns across Google Ads, Facebook Ads, Instagram, LinkedIn, and display networks..
Optimize campaigns to ensure ROI and meet business objectives..
Content and Promotion:.
Develop content marketing strategies, including blogs, PR, web 2.0, guest posts, and articles..
Create buyer personas, project plans, and messaging for promotional activities..
Prepare content plans to support SEO and paid campaigns..
Analysis and Reporting:.
Analyze website traffic, identify trends, and optimize SEO activities accordingly..
Track and resolve issues identified in Google Webmaster Tools..
Prepare detailed traffic and ranking reports for clients..
Skills And Qualifications.
Technical Expertise:.
Minimum 4 years of experience in managing paid campaigns, especially Google Ads and Facebook Ads..
Proficient in on-page and off-page SEO techniques, technical SEO, and local SEO..
In-depth knowledge of Google algorithms, search engine behavior, and website optimization strategies..
Analytical Skills:.
Strong ability to analyze website traffic, SEO metrics, and campaign performance..
Expertise in Google Analytics, Webmaster Tools, and similar tools..
Content Creation:.
Strong understanding of content marketing strategies and ability to create and optimize content..
Communication and Leadership:.
Excellent English-speaking and written communication skills..
Ability to lead a team, delegate tasks, and motivate team members..
Experience in handling international clients..