Assistant Manager - Digital Marketing

Milton is looking for an Assistant Manager - Digital Marketing for Mumbai - Kandivali location.

Interested candidates can share their resume to shraddha.watve@hamiltonindia.in

JD :

Responsible for overseeing and optimizing all digital channels, driving brand awareness, ensuring effective budget management, and leveraging data-driven insights to improve digital TOMA.

Channel Management:

Oversee and optimize digital marketing channels, including Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Email Marketing, and Display Advertising (CTV, OTT, GND etc). Ensure campaigns are aligned with overall brand objectives and target audience.

Social Media & Digital Brand Building:

Design, build, and maintain the Milton brands social media presence across various platforms.

Create engaging and relevant content to foster community interaction and brand loyalty.

Develop and implement strategies to enhance the Milton brands visibility, reputation, and customer engagement within the digital space.

Ensure content is optimized for SEO, audience engagement, and brand messaging.

Maintain consistency in messaging across all digital platforms to strengthen brand identity.

Budget Allocation:

Manage the digital marketing budget efficiently, ensuring effective allocation for maximum Return on Investment (ROI) and cost efficiency.

Track campaign expenditures and adjust spending based on performance. Assess campaigns against predetermined goals, adjusting strategies where necessary.

Influencer Marketing:

Develop and implement influencer marketing strategies to enhance brand visibility and engagement.

Manage relationships with influencers, ensuring alignment with brand values and messaging.

Online Reputation Management:

Maintain a positive sentiment for the brand by online reputation management and addressing brand mentions, feedback, and reviews across digital platforms. And share key insights for improvements.

Implement strategies to enhance the brands reputation and resolve negative sentiments.

Performance Marketing:

Lead performance marketing initiatives, including paid media campaigns and paid search, to maximize lead generation, sales, and customer acquisition.

Optimize ads and campaigns based on performance data and audience insights.

Stakeholder Collaboration:

Work closely with internal teams, external agencies, and vendors to ensure digital marketing efforts are in line with business goals and marketing strategies.

Facilitate effective communication and alignment between all relevant stakeholders.

Trend Analysis and Innovation:

Stay up-to-date with the latest digital marketing trends, emerging technologies, and industry best practices.

Leverage innovative marketing strategies and tools to drive performance improvements and maintain competitive edge.

Reporting and Presentation:

Prepare and present regular reports on key performance indicators (KPIs), campaign performance, and ROI.

Provide actionable insights and recommendations to stakeholders for future improvements.

ESSENTIAL: Experience in digital marketing, with a proven track record in digital marketing and performance (media) marketing.

DESIRABLE: •E-commerce Domain knowledge

Customer Relationship Management

Research Experience

TECHNICAL: •digital marketing tools and analytics platforms

SEM,SEO & CRO

BEHAVIOURAL: •Attention to detail

Creative & Strategic Thinking

Data-driven decision-making