Senior Digital Marketing Manager

Job Title: Senior Digital Marketing Manager

Location: Sector 63, Noida (Onsite)

Shift Timings: 12pm to 9pm IST

Working Days: Monday to Friday

Job Overview:

We are looking for a results-driven Senior Digital Marketing Manager with expertise in Shopify, PPC, Google Ads, Meta Ads, and marketing strategies to lead our online advertising efforts and drive revenue growth.

Key Responsibilities:

• Develop, implement, and optimize digital marketing strategies across multiple platforms, including Google Ads, Meta Ads (Facebook & Instagram), and other PPC channels.
• Manage and optimize Shopify-based marketing campaigns, ensuring seamless integration with digital marketing efforts.
• Oversee and analyze performance metrics to maximize ROI, including CPC, CTR, conversion rates, and customer acquisition costs.
• Conduct keyword research, A/B testing, and audience segmentation to enhance ad performance.
• Develop and execute paid advertising campaigns, retargeting strategies, and customer acquisition funnels.
• Collaborate with the creative team to develop engaging ad creatives, landing pages, and marketing materials.
• Stay updated with industry trends, algorithm changes, and best practices to ensure competitive advantage.
• Report on campaign performance, providing actionable insights and recommendations.

Qualifications & Requirements:

• Bachelors degree in Marketing, Communications, or any related field.
• At least 6+ years of experience as a Digital Marketing Manager or in a similar role with a strong background in PPC, Google Ads, Meta Ads, and Shopify marketing.
• Hands-on experience managing Shopify stores and optimizing product listings for digital advertising.
• Strong analytical skills and proficiency in marketing analytics tools (Google Analytics, Facebook Business Manager, etc.).
• Experience in budget management and performance-driven marketing strategies.
• Excellent communication skills and the ability to work in a fast-paced environment.
• Up-to-date with the latest trends and best practices in digital marketing.

If you are passionate about e-commerce, digital advertising, and performance-driven marketing, we want to hear from you! Apply now and take your career to the next level.