Product Marketing Manager (Two-Wheeler Automotive)

Job Summary

You will work towards defining, developing and managing the range of products and accessories assigned, introduction of new products in the market as per the planned model/ specifications, timeframe and budgeted cost, product lifecycle management of all existing and new products, work across functions and drive the execution of GTM plans of products, features incorporating the quality improvements as required.

Role, Responsibilities and Key Deliverables

Developing and rolling out end to end Product marketing calendar for the product ranges and work towards conceptualizing and successfully implementing the Product Management activity

Evolving, implementing and monitoring the Product marketing plan in the short term and long term for product ranges within budgets for enhancing productivity

Building the Business Case for the Product committee evaluation with targeted product configuration, Price, Margin and NPV goals.

Monitoring the competition product and technology actions and including the learnings in Piaggio product range and technology up gradation plans

Maintenance of the products range throughout their life cycle, through the definition of the changes and action priorities, in line with consumer needs and profitability/sales objectives allocated. Preparing time to time market pricing for the product mix.

Conducting Product market research and analyses and on the basis of it anticipate the product capable of meeting customer needs

Coordinating and managing the launching of products, specifically taking care of their correct positioning in terms of marketing mix

Planning and executing new product launch activities, monitoring the progress, identify exceptions and implementing mid-course corrections to achieve the final target

Collaborate with internal stakeholder and CFTs up to refine product value proposition through active PLC management

Monitoring the profitability and sales of products at all stages of their life cycle

Coordinating a go-to-market (GTM) plan for the products, tracking the effectiveness of various sales and marketing tools to align new GTM planning with learnings from the earlier GTM tracking includes measurable metrics as well as soft feedback from field teams

Demonstrates excellent communication skills to engage effectively with all stake holders, enable cross-functional collaboration and successfully manage diverse teams

Demonstrates strong technological and digital marketing skills with knowledge of digital tools, platforms and channels and a good understanding of technology management.

Demonstrates good critical thinking skills to understand situations and problems, identify cause and effect relationships and develop effective strategies.

Demonstrates creativity and innovation to develop new concepts and devise unique campaigns

Strong analytical skills, agility with analytical tools to process, analyze and interpret large quantities of data efficiently

Should possess strong organization and project management skills to lead the team towards set goals

Achievement of additional sales and revenue from the products and GTM

Successful engagement, attendance, planning and feedback from key stakeholders about events

Unique branding of products leading to increased market share and profitability

Required Qualification and Experience:

M. E / M. Tech (Mechanical/ Automobile Engineering) and MBA (Marketing)

Experience of Automobile engineering like Two-Wheeler, or related fields

Knowledge of the market, competition and customer data, ways to analyze and retrieve insights to support the development of successful Product Marketing plans Preferred Technical Skills and Certification

Extensive knowledge and experience business and creation of effective Product marketing programs

Extensive experience in B2C, product marketing and comfortable to represent the “voice of customer”

Experience in market analysis and use of product development tools and web analytics tools

Work Experience 12+ years of experience in the industry with minimum of 5 years' in product marketing, Preferred Industry