DX Analyst

Overview

• Accelerate PepsiCo business growth by supporting the AMESA DX Sector Leads with Perfect Store analysis, reporting and assortment strategy recommendations to drive growth
• Responsible for delivering periodic and on-demand assortment and PS performance reviews, and addressing ad-hoc customer requests, based on internal and external data sources
• Provide analytics to support key strategic customer engagements and to support category assortment and space interventions

Responsibilities

• Monitor market category, customer and competitor performance across key AMESA markets and execute scorecard reporting for top customers at required intervals and generate scorecards and performance overviews (quarterly/adhoc for key customers) for the categories and customers
• Leverage multiple data sources (Nielsen/IRI, Household panel data, Customer scan/loyalty data) and market/customer understanding, to support AMESA DX
• Supports in the creation and driving of winning execution strategies in-store with customers.
• Identifies sales opportunities and optimization tactics to drive category demand, space and shopper KPIs
• Analyze and prepare reports on Promotions and NPD performance and benchmarking in external views (Nielsen, dunnhumby etc.) to measure and optimize, to drive category growth
• Able to collaborate and work with BU teams and external third party agencies to acquire information and resolve any service issues on projects

Qualifications

• Bachelors' degree in Business, Marketing, Engineering: MBA a plus
• 4yrs+ insights/ analytics
• Prior FMCG experience
• Knowledge of Nielsen, Household Panel, dunnhumby
• Advanced Microsoft Office PowerPoint & Excel skills
• Can synthesize multiple disparate data sources into compelling growth strategies/reviews
• Can easily see how insights and research learnings can improve business and frames up reporting efforts and opportunities to inform business decisions

Essential

• Ability to work in diverse teams
• Language skills English business fluent
• Possess ability to analyze & benchmark competitive scenarios
• Excellent written and oral communication skills; consistently communicates using appropriate methods for situation and audience in clear, concise and professional manner
• Ability to work collaboratively and proactively with multi-functional teams
• Be flexible, organized and able to handle competing priorities