Lead/Head - Performance Marketing - eCommerce (5-9 yrs)

Performance Marketing Leader

Location: Noida

Employment Type: Full-time

Experience: 5-8 years

About the Role:

- We are looking for an experienced Performance Marketing Leader to spearhead our paid marketing efforts and drive customer acquisition for our fast-growing e-commerce platform.

- This role is ideal for someone with a strong analytical mindset and hands-on experience in managing multi-channel performance marketing campaigns.

- The ideal candidate will be responsible for optimizing ad performance, scaling small-ticket-size transactions through our app, and ensuring high ROI across digital advertising platforms.

Key Responsibilities:

- Develop and lead performance marketing strategies across platforms such as Google Ads, Meta (Facebook & Instagram), and other paid channels.

- Optimize cost-per-acquisition (CPA), return on ad spend (ROAS), and conversion rates to drive sustainable growth.

- Design and execute app user acquisition campaigns, ensuring an increase in high-quality, repeat customers.

- Utilize programmatic advertising, retargeting, and lookalike audiences to maximize efficiency and reach.

- Analyze campaign performance using Google Analytics, Appsflyer, Firebase, or similar attribution tools to derive actionable insights.

- Collaborate with creative and content teams to develop engaging and conversion-focused ad creatives.

- Conduct A/B testing on ad copies, landing pages, and targeting strategies to enhance campaign effectiveness.

- Manage and allocate performance marketing budgets efficiently, ensuring maximum ROI.

- Stay ahead of digital marketing trends, algorithm updates, and best practices to maintain a competitive edge.

What We're Looking For:

- 5 to 8 years of experience in performance marketing, growth marketing, or digital advertising.

- Proven track record in scaling app-based e-commerce businesses, particularly those with small-ticket-size products.

- Deep expertise in Google Ads, Meta Ads, Universal App Campaigns (UAC), and other paid media platforms.

- Strong analytical skills with hands-on experience in Google Analytics, attribution tools, and data-driven decision-making.

- Experience with bid strategies, audience segmentation, and conversion rate optimization (CRO).

- Ability to work with large datasets, identify trends, and implement improvements.

- Familiarity with marketing automation tools and CRM platforms.

- Excellent communication and stakeholder management skills.

Why Join Us?

- Be part of a fast-growing digital-first business with a high-impact role.

- Work in a data-driven environment, optimizing marketing spend for maximum growth.

- Collaborate with cross-functional teams and drive real business impact.

- Competitive compensation, career growth opportunities, and a chance to lead high-stakes projects.