Lead - Influencer Marketing - AdTech/Digital Agency (5-10 yrs)

Lead Influencer Marketing - AdTech/Digital Agency

- Develop and execute influencer marketing strategies that align with client objectives and deliver exceptional results.

- Build and maintain relationships with influencers, talent managers, and industry stakeholders.

- Collaborate with clients to understand their business goals, marketing objectives, and challenges.

- Oversee the entire lifecycle of influencer campaigns, from strategy and influencer selection to campaign execution and performance analysis.

- Monitor industry trends and best practices in influencer marketing, ensuring our agency remains at the forefront of the field.

- Create and manage budgets for influencer campaigns, optimizing spend and tracking ROI.

- Monitor campaign performance, analyze data, and provide actionable insights to optimize strategies.

- Work closely with cross-functional teams, including creative, SEO, PPC, and social media experts, to meet client needs and objectives.

- Oversee the execution of digital marketing campaigns, ensuring they align with client expectations and deliver on performance metrics.

- Lead a team of Influencer Managers, providing guidance, mentorship, and fostering a high-performance work culture.