Senior Manager-Digital Marketing

What you will do in this role

• Search: Drive organic search traffic to thousands of web landing pages and hundreds of store listing pages using a variety of on-page (tags, content, architecture, speed, etc.) and off-page (link building, authority, etc.) tactics, commonly known as SEO & ASO.
• Discovery: Drive organic discovery / exploration traffic by implementing content marketing & influencer marketing tactics on sources like Blogs, Social Networks, Youtube, Quora, ECommerce Sites, TikTok, Taboola, etc.
• Email Marketing: Develop email marketing as a channel for acquiring / activating new users. (This is not product marketing or transactional email).
• Deliver volume, quality, TAT & cost outcomes (in accordance with quarterly OKRs) for paid user acquisition (i.e. Advertising) within India.
• Stay ahead of the curve by tracking metrics, analyzing data, identifying emergent trends, researching competitive activity & presenting insights.