Head Performance Marketing

Role & responsibilities

• Driving Brand Initiatives, Campaign Planning, Media Strategy, Execution, and Performance Tracking.
• Own entire lifecycle of all marketing campaigns, including overall strategy and design, day-to-day management, execution, analysis, and ongoing optimization
• Manage and improve performance in organic and paid search, including design and implementation of SEO and SEM optimization tactics
• Plays a major analytical role in tracking and monitoring program performance against the business's overall goals and objectives.
• You will also be responsible for weekly/monthly/annual policy and quote forecasts for all of the business's products, and evaluate scenarios for ROI performance.
• Collaborates with Brand /Category teams in order to define strategic objectives, marketing budgets, and success metrics.
• Experience in a Performance Marketing mandate of a known consumer brand is a must.
• Should know how to scale a brand and should have managed large budgets and indirect capacity.
• Responsible for day-to-day performance marketing on Google and Manage web analytics and tag manager, Implementation and analysis,
• Should be able to create and optimize campaigns for Google Ads, Quora Ads, Adroll, and Perfect Audience.
• Analyze the traffic and achieve the goals set (Lead and conversion-basec campaigns)